ADVERTISING FEATURE
STRENGTHENING
Specialist Holidays Group is increasing investment to make it easier – and more rewarding – for agents to sell its brands. The group brings together Sovereign, with
its luxury holiday expertise and personal service; Citalia, with 100 years of Italian travel heritage and expertise in tailor-made rail, twin-centre and multi-centre holidays; and American Holidays, a US specialist for 50 years, covering everything from family holidays and city breaks to complex tailor-made and multi-centre itineraries. ;VNL[OLY
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➊ THREE BRANDS, MORE TO SELL
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TRADE RELATIONS
Specialist Holidays Group – bringing together Sovereign, Citalia and American Holidays – is marking a year of significant trade investment
➋ SEAMLESS TECHNOLOGY
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➌ MORE FACE-TO-FACE SUPPORT
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WHAT’S NEXT FOR SHG?
Q New trade booking technology Q More product and destinations Q Increased online booking capability Q Continued expansion of trade presence
Q Further agent engagement, training, events and incentives
Q Continued investment in rewarding and supporting agents
Q Continued access to specialist teams for complex bookings
For marketing assets, incentives and the latest news from all three brands, visit the dedicated Agent Hub at
shg-agents.com
PICTURE: Shutterstock/proslgn
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