NEWS YOU CAN USE OPERATOR


Carolyn Park


Specialist group golf operator goes on sale via trade


Juliet Dennis


A specialist golf tour operator that provides escorted group travel has gone on sale through travel agents. Golf to a Tee was bought


by trade-only tailor-made golf operator Tee The World, run by Carolyn Park, former owner of travel agency C The World, in 2023. It operates as a standalone


brand offering group travel for clients wanting informal coaching by professionals or hosted trips worldwide and in the UK. The operator runs about


30 trips a year, mostly of seven nights in duration and including five rounds of golf, with dinner included as a minimum. The former direct-sell business


previously only offered ground arrangements but now sells packages under the group’s Atol via flight consolidator Aviate. Speaking for the first time since


selling C The World to industry veteran Matt Purser in September 2024, Park said it made sense to expand Golf to a Tee’s business to the trade. “We have slowly started to


travelweekly.co.uk Lots of groups


travel with us five or six times a year, happy to rebook through agents


tell agents about it – it’s an extra revenue stream for them,” she said, adding it catered for golfers who didn’t want to travel on their own to join a group of keen players. The operator has also expanded


its portfolio, returning to Bulgaria and adding Thailand and Vietnam this year. The Caribbean is also new while Iceland is on the cards for 2027 and Switzerland is under consideration for 2028. Park is to host a new five-night


golf trip in La Cala, Spain, over Christmas, which starts from £945. The trade launch follows the


growth of Tee The World sales via agents since it was set up in 2018. “I started it as a sub-brand [of


C The World[ because we [the agency] couldn’t find a golf-friendly operator,” said Park. “Now we’ve lots of groups travelling with us five or six times a year, happy to rebook through agents.” golftoatee.co.uk


Lynn Narraway vice-president UK & Europe, Seabourn Reservations: 0344 338 8615 salessupport@seabourn.co.uk seabourn.com


moments with... Lynn


We are delighted that September’s Clia Cruise Week achieved record participation from travel partners and cruise lines across the UK and Ireland. A special thank you to agents who took the time from their busy schedules to attend our Clia Cruise Café (pictured) on September 18 at Carnival House!


Key trends published by Clia recently show a


strong consumer intent to cruise, particularly among younger demographics. Its survey found 82% of past cruisers intend to cruise again, and 68% of international travellers are considering their first cruise.


There’s been a significant growth in luxury and


expedition cruising, so this is a great sector for you – our travel partners – to focus your marketing on.


At Seabourn, we are fortunate to have incredibly


loyal guests, but we are always considering how to attract new-to-cruise travellers too. For example, this year we are sponsoring authors at the Isle of Wight and Gibraltar Literary Festivals, which gives us an opportunity to network with visitors and talk about our brand. We also like to do the ‘right thing’ and support charities, such as Music in Action in Jersey, which, via fundraising events, provides children with access to the life-changing benefits of music.


If you are planning a small consumer event, we are always happy to help, and even provide an expert speaker or webinar . . . it’s all about being creative!


moments with...


9 OCTOBER 2025


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PICTURES: Steve Dunlop; Shutterstock/Yulia Glam


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