NEWS YOU CAN USE CRUISE
Emerald Radiance offers extra
sailing on the Douro in December Emerald Cruises has added an extra Douro sailing to its 2023 programme to meet demand during the peak booking season. Prices for the eight-day round-trip Seasonal Secrets of the Douro voyage departing on December 2 from Porto start from £1,990. Emerald Radiance will call at Entre-os-Rios, Régua and Pinhão. Passengers can add a three-day
Arvia
P&O Cruises adds three itineraries to 2023 programme
P&O Cruises has added three itineraries to its 2023 schedule. Arvia will operate a 13-night
round-trip Mediterranean cruise from Southampton, departing on October 14 and calling at Lisbon, Malaga, Barcelona and Seville. Prices start at £849. The same ship is also
scheduled to operate a new 14-night one-way Caribbean cruise from Southampton. The sailing on October 27 will visit Gran Canaria, Tortola, Basseterre, Fort de France and Bridgetown, from where passengers will fly home. Prices lead in at £999. The third new itinerary is a
seven-night Norwegian Fjords sailing on Iona, departing from Southampton on September 16. Ports of call include Stavanger, Olden, Innvikfjorden and
Haugesund. Prices start at £499.
shinerewardsclub.com
American Jazz to sail San Francisco rivers
American Cruise Lines’ new vessel American Jazz is offering river cruises from San Francisco. The 180-passenger ship will operate on the Napa, Sacramento and San Joaquin rivers from February 24. Prices for an eight-day round-trip San Francisco Bay Cruise, with a
hotel stay, start at $5,990.
americancruiselines.com
A-Rosa’s Joe Lavers delivers a brochure to Jayne Jones (left) and Jeanette White of Hays Travel in
Titchfield, Hampshire
A-Rosa aims to ‘build brand’ with dedicated UK brochure
Harry Kemble
A-Rosa River Cruises has launched its first brochure dedicated to the UK in a bid to open up new marketing channels and “build the brand” in this country. The 72-page brochure features the line’s 2023 and
2024 itineraries, a trade call to action and more than 20 introductory pages on the history of the line. A-Rosa said the purpose of the brochure was “to
showcase the brand’s flexible approach” and to show how it was possible “to attract not only traditional river cruise customers but also different market segments such as families and city-breakers”. UK and Ireland managing director Lucia Rowe said:
“We use the language that guests understand, but it’s still very much a B2B tool because the call to action is exclusively via the trade.” Rowe explained the brochure, which can be viewed
on the line’s website, was for agents to give to their clients to demonstrate how river cruises offer people “so much more”.
22 9 FEBRUARY 2023
£50Value of vouchers agents can earn for bookings by February 28
She said: “We’re trying to give agents all the tools
to bring the product into the consumer’s mind, while at the same time educating them and bringing them on board so they can experience a cruise for themselves. “In the UK, we’re still in the mode of building the
brand. The brochure can attract more people than you think, and it can open up new markets and channels.” To mark the brochure’s launch, the river cruise line
has extended its January wave offer for another month. Until the end of February, agents who make an
A-Rosa booking will receive early-booking discounts, free UK airport lounge passes for their clients and £50 Love2shop vouchers for themselves. Copies of the brochure can be ordered by emailing
hello@arosa-cruises.co.uk.
arosa-cruises.com
travelweekly.co.uk
post-cruise extension in Lisbon.
emeraldcruises.co.uk
Seabourn Pursuit to operate seven
pre-inaugural sailings from August Incoming Seabourn expedition ship Seabourn Pursuit will enter service in August and operate seven
pre-inaugural sailings in the Mediterranean and Caribbean. The eight-day Tyrrhenian Isles & France sailing, departing from Valletta, Malta, on August 12, starts at £3,699. The 264-passenger vessel will arrive in Barbados on October 10 and operate
previously scheduled itineraries.
seabourn.com
PICTURE: Andrew Sassoli-Walker
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