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Pure Luxury’s new 164-page brochure
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Pure Luxury promotes first Beaches & Islands brochure
Phil Davies
Te first standalone Beaches & Islands brochure issued by dnata Travel Group’s trade-only Pure Luxury brand is being promoted with a six-week campaign from March 29. The 164-page publication features 110 hotels and
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resorts and eight Arabian and Far East excursions. A booking incentive gives agents the chance to win
seven nights for two in Mauritius, including Emirates flights. Agents can also win White Company scent sets via a competition on the Pure Luxury Facebook page. More than 200 agents have received campaign packs
including the brochure and details of the prize draw for bookings made by May 14. The Pure Luxury campaign will focus on 40
properties in the brochure with window posters and social media assets for agents. A full e-shot, social media promotion and trade media promotion programme will
run alongside a Beaches & Islands microsite. A seven-night stay at the St Regis Bali Resort with
breakfast costs from £3,179, based on two adults sharing, for a November 6 departure. A nine-night half-board holiday at Jumeirah
Maldives Olhahali Island costs from £6,799, based on two adults sharing, departing in September. Prices include flights and transfers. Sarah Lancashire, dnata Travel Group B2B marketing
director, said: “This is the first time that we have taken a thematic route for a Pure Luxury brochure or campaign, but choosing the theme of Beaches & Islands means we can fully showcase the wide scope of resorts and destinations that Pure Luxury sells, and the unbeatable expertise of our Luxury Travel Ambassadors. “Pure Luxury bookings since the turn of the year are
nearly 15% up on the same period in 2022, with Dubai, the Maldives and Barbados the top destinations.”
pureluxuryholidays.co.uk
UCHL packages Beaches Turks & Caicos with Virgin Atlantic’s 2020
Beaches Resorts’ in-house UK tour operator has put package holidays to the Turks and Caicos Islands on sale with non-stop Virgin Atlantic flights. Unique Caribbean Holidays
Ltd (UCHL) has put the packages on sale for arrivals from November 4 onwards.
18 6 APRIL 2023 The new Virgin Atlantic
service will be the only non-stop service from the UK to the Turks and Caicos Islands when it starts in November. The carrier will fly twice
a week from Heathrow to Providenciales, departing on Wednesdays and Saturdays.
The services will be operated
with a Boeing 787-9 Dreamliner, offering 31 Upper Class, 35 Premium Economy and 198 Economy seats. The family-friendly Beaches
Turks & Caicos Resort Villages & Spa is on Grace Bay beach in Providenciales and features a
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