Magaluf, Majorca; left: Travel Convention host hotel Meliá Calvià Beach
NEWS SPECIAL REPORT
TOURS AND MORE AT THE FORUM A selection of excursions and charity activities will be available to Travel
Convention delegates on Monday, October 6. All are bookable when registering or by emailing the convention office on
moreinfo@thetravelconvention.com
too, with initiatives to take care of Posidonia, a species of seagrass that forms extensive underwater meadows, playing a vital role in marine ecosystems. Calvià also sees itself as a regional
leader in regenerated water production and water cycle management. In addition, it is taking action on microplastics and recycling, with 96% of restaurants, bars and entertainment establishments joining glass recycling campaigns during the summer. And, reflecting the Spain for All
accessible tourism drive, the beaches of Son Maties and Santa Ponça have been redesigned to ensure accessibility for those with reduced mobility.
Key market Also at the convention will be Manuel Butler, director of the Spanish Tourist Office in the UK, and his colleagues, showcasing wider sustainable and responsible tourism initiatives. Butler noted how the Spanish
secretary of state for tourism, Rosario Sánchez Grau, will also be there. “She usually doesn’t come to such events, but for her, the UK market and the convention are key,” he explained.
travelweekly.co.uk
“We value the special relationship between the UK and Spain. It is paramount [for] building the new business model.” He said Calvià is an example of
how municipalities are reinventing themselves to tackle problems such as overtourism and bad behaviour. Amengual was among a
delegation of eight Spanish mayors who visited London in May for talks about overtourism, along with bosses from Jet2 and Tui UK. “The biggest challenge is ‘social
sustainability’ and the best way to counter overtourism is by leaving nobody behind, to be open for everybody,” he said. Butler added: “The shoulder season
is gaining momentum. We’re flattening the high season. And our long-term strategy is putting the accent on staying longer and discovering other sides of Spain, hence our campaign ‘Think
You Know Spain? Think Again’.” i More convention preview, page 63
PGuided tour of Palma City: 9am-2pm A guided tour courtesy of Fomento del Turismo de Mallorca will explore the rich history and vibrant culture of Palma, with some fantastic experiences along the way. The tour will take in Palma Cathedral (pictured), the Old Town and the cloisters of the Plaza Sant Francesc, before ending with refreshments at the Nueva Balear Printworks.
PCycle for Abta LifeLine: 7.30am-1.45pm The Cycle for Abta LifeLine will take place in association with Intrepid Travel in partnership with Avis Budget Group. The experience will start at Bodegas José Luis Ferrer winery where breakfast will be served, before a 15km circular ride on flat terrain incorporating stops at Finca Biniagual and the town of Biniali. E-bikes are an option, subject to availability.
PTramuntana Mountains nature walk and finca visit: 9.30am-1.30pm Guests will enjoy a taste of Majorca’s Serra de Tramuntana mountain range, a Unesco World Heritage Site, on a half-day tour organised by Intrepid Travel. The excursion will begin with a one-hour walk hosted by a local guide before visiting a traditional finca (pictured) for a wine tasting, local produce and a live demonstration by local artisans.
PBeach clean-up community project: 10am-noon Organised by the Mallorca Preservation Foundation in collaboration with easyJet holidays, the beach clean-up will take place at Platja de Santa Ponça (pictured), a popular
beach in Calvià. All participation fees will be matched by easyJet holidays to double delegates’ impact, and the morning will include both the beach clean and practical guidance for promoting responsible tourism.
4 SEPTEMBER 2025
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PICTURES: Abta; Shutterstock/Sina Ettmer Photography
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