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travelweekly.co.uk Editor-in-chief Lucy Huxley
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Contact
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Jacobs Media Group chairman Clive Jacobs
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Classic unveils new rewards and prizes during peak period
d Samantha Mayling
Classic Collection Holidays’ agent-only brand, Classic Package Holidays, has unveiled its “most far-reaching peaks activity ever” with new rewards and a competition for agents. The marketing push, called ‘It’s all about you’, will
run until February 28. The operator will replace Love2shop vouchers with
07803 975847
UK chief executive Stu Parish 020 7881 4862 Executive assistant to chairman and group CEO Jean Kilcullen
020 7881 4897
clive@jacobsmediagroup.com
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a pre-loadable debit card, which has been successfully used with sister brand Classic Collection. Agents who already have a Classic Collection Black Card can use their existing card to claim rewards for both brands. There are 10 holidays for two up for grabs for agents
who make a booking with Classic Package Holidays during the peaks campaign. Social media and email campaigns will run with
key partners and social media assets will be available to all agents.
Meanwhile, sibling brand Classic Collection will
offer agents increased rewards via its Black Card scheme and a competition for 10 agents to win a holiday as part of the luxury operator’s peaks campaign. The operator will also launch printed and
digital brochures showcasing its holidays under five new categories: Multicentre Creations, Boutique, Inspirational Journeys, Villa Life and Select. A 24-page ‘Expect More’ digital and printed booklet
showcases the operator’s core product and a marketing campaign with key agent partners features point-of-sale material, direct mailings, social media campaigns, in- store TV and national newspaper coverage. Classic Collection Black Card rewards for trade
partners have been increased to up to £1,250 per booking, and for the first time the operator’s hotel partners will be able to contribute to the scheme.
classic-collection.co.uk classic-package.co.uk
Latin Routes launches first brochure in four years
Latin Routes has launched its first brochure for four years. The 160-page brochure, Truly
THE QUEEN’S AWARDS FOR ENTERPRISE:
INTERNATIONAL TRADE 2020
Individual Holidays to Latin America, showcases themes such as wildlife, festivals and self-drive holidays, as well as inspiration for itineraries. New destinations Panama and Mexico have been added.
travelweekly.co.uk 18 4 JANUARY 2024 The 14-day Highlights of
Mexico holiday features the ruins of Teotihuacan, Palenque and Chichén Itzá, and Spanish colonial towns and Indian villages in Oaxaca, San Cristóbal de las Casas and Merida – as well as natural attractions including Agua Azul waterfalls. It costs from £4,549 including flights and
12 nights’ accommodation. Customers on the 11-day
Highlights of Panama holiday can visit the Panama Canal and take a motorised canoe trip into the jungle to meet the Embera Indigenous people. It costs from £3,299 including all flights and nine nights’ accommodation.
latinroutes.co.uk
travelweekly.co.uk
The pre-loadable black debit card is now available to agents booking Classic Package Hoidays
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