SOLO TOURS
Inspire with a women-only adventure Kelly Walker, director of sales, TTC Tour Brands: “Solo travel can be daunting, particularly for females travelling alone for the first time. We would encourage agents to suggest women-only tours as the perfect option to help break down
barriers and instil confidence. These offer both freedom and security, while fostering connections with like- minded women who share the same sense of curiosity and adventure. They include meeting with inspiring women across the globe, from a celebrated Moroccan chef to Quechua weavers in Peru to a matriarchal family that runs an Italian vineyard, meaning they walk away with impactful and lasting memories.”
Understand the unique selling points of an overland trip Ralph Foulds, finance and operations director, Oasis Overland: “More than 75% of travellers on our overland trips book as solo travellers. Because overlanding is such a special but different experience to other holidays, we often get men
Many solos are keen to tick off wish-list
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destinations. India’s Golden Triangle of
Delhi, Agra and Jaipur, and a Kenyan safari, are among our most- booked options
Kenya
and women travelling without a partner who might not have a passion for that type of travel. Make sure people understand the concept of overland travel and ensure they know that they will be expected to participate: taking turns in cooking and shopping, putting up your own tent, helping keep the truck clean and tidy. This encourages communication and team building – no one feels left out because everyone has a role to play.”
Emphasise immersive, shared experiences Tony Flanagan, director of sales and product, Magari Tours: “During our agent training sessions, I highlight that often it’s an immersive or shared experience on our small-group Italian tours that appeals the most to solo
customers. For example, receiving a warm welcome from your family hosts on their olive farm or being taught how to make traditional pasta around the kitchen table by the hotel owner. Some people choose to travel on their own for this very reason – to learn something, meet the locals and discover more about their way of life and culture.”
Front row seats without the crowds
1000s of experiences, over 100 countries
Tanzania
travelweekly.co.uk
3 APRIL 2025
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