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travelweekly.co.uk Editor-in-chief Lucy Huxley
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Pure Luxury launches Europe brochure and fam trip incentive
Samantha Mayling
Pure Luxury, the upmarket B2B brand of dnata Travel Group, has launched its first dedicated Europe brochure to cater to demand from agents. The sister brand of Gold Medal is promoting the
68-page brochure with an incentive, giving agents the chance to win a place on a fam trip to One&Only’s European properties. The brochure features 41 properties across Spain,
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UK chief executive Stu Parish 020 7881 4862 Executive assistant to chairman and group CEO Jean Kilcullen
020 7881 4897
clive@jacobsmediagroup.com
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Portugal, Greece, Cyprus, Italy, Turkey, Montenegro, Croatia and Morocco. The fam trip will feature One&Only Portonovi,
Montenegro, and two new Greek resorts: One&Only Aesthesis, Athens, and One&Only Kéa Island. To enter, agents must make a Europe booking with
Pure Luxury between October 25 and December 15, and email their name and booking reference to
win@pureluxuryholidays.co.uk.
Bookings made to a One&Only property receive an
extra entry. There are five places to be won and winners will travel in April 2024. Sarah Lancashire, marketing director, said: “Luxury
in Europe is a constantly growing market with some outstanding suppliers: One&Only Resorts, Six Senses, Ikos & Sani Resorts and Domes Resorts, to name a few. “Not only do we work with these exceptional
suppliers, but also an array of airlines that allow us to tailor-make our customers’ ideal European getaways. “Summer 2024 is already selling well, with Greece
being our top-selling European destination. “Our agents are receiving more requests for beautiful
European destinations, so we felt this was the perfect time to introduce it fully into our portfolio”. The brochure is supported by a microsite offering
downloadable marketing content, as well as promotions during November.
goldmedal.co.uk
Newmarket adds Rieu packages in UK and Netherlands
THE QUEEN’S AWARDS FOR ENTERPRISE:
INTERNATIONAL TRADE 2020
Newmarket Holidays has launched André Rieu concert packages in London and Leeds for the first time, along with “returning favourites” in Liverpool and Belfast. It has also opened bookings for 2024 concerts in Rieu’s Maastricht hometown. Packages includes tickets to
watch Rieu perform, with time to
travelweekly.co.uk 18 2 NOVEMBER 2023
explore the host city. A three-day London tour departs May 18, 2024, and costs from £326. Clients make their own way to Rieu’s concert at Wembley’s Ovo Arena. A four-day option includes
coach travel to the event, plus a 24-hour Big Bus and Thames River Cruise tour ticket. It departs May 17, priced from £659.
In Leeds, a four-day package
costing from £539 departs May 15, 2024, and includes other excursions. Two five-day packages for
Maastricht, departing July 4 and 11, 2024, start at £1,079. A 10% discount is available on selected tours until February 4, 2024.
newmarketholidays.co.uk
travelweekly.co.uk
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