The Saint Lucia T


ourism Authority (SLTA) recently hosted


its 14th annual Showcase for more than 400 UK travel industry specialists. The week of networking meetings and events centred around the increase and investment in Saint Lucia’s community tourism offering and provided exciting updates on existing hotel and tourism product.


Favourite elements of the Showcase included a media lunch, an Appreciation Dinner for senior UK travel executives, plus events for agents and consumers. This year, the SLTA hosted two inaugural trade forums in Ireland on September 15 in Belfast and Dublin, including a media lunch hosted by SLTA’s CEO Louis Lewis. All events were supported by some of Saint Lucia’s key hotel partners.


New fringe events for 2025 in London included a


‘sip and paint’ art evening for content creators with Saint Lucian muralist Sakey and a consumer event in Essex.


The senior delegation with the chairman included SLTA


CEO Louis Lewis, global marketing director Dexter Percil and community tourism agency CEO Dahlia Guard.


28


2 OCTOBER 2025


travelweekly.co.uk


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