APPOINTMENTS & NEWS 7
Scorpion and later Barwick and Davroc. Over the years, VitrA has worked hard to build retailer relationships and introduce the brand to the British public. VitrA started the Showrooms of Excellence programme in the late 1990s, which continues today as an integral part of the sales strategy. These longstanding and effective partnerships form a network of retail experts that keep VitrA close to the marketplace.
Building on the success of the retail market,
VitrA started to supply to the commercial market over 20 years ago. Within the fi rst fi ve years, the company won the contract for the new Heathrow T5 terminal and created the K basins specifi cally for this project. VitrA has also nurtured relationships within the hospitality sector, including IHG & Hilton, leveraging the company’s global presence. VitrA has also built longstanding relationships within the residential contracts market with architects,
developers and
housebuilders. In the early 2000s, VitrA started working with Urban Splash on projects shedkm,
including Moho, and Chips, designed by designed by Will
Alsop. Recent residential projects for VitrA include The Cocoa Works apartments by Latimer and the Phoenix apartments by Capital and Centric. The range, called ‘Istanbul’, was and still is unlike anything else on the market. For the UK, this was the start of a long history of designer collaborations, culminating in the launch of Liquid with British designer Tom Dixon last year.
VitrA’s Clerkenwell, London Flagship showroom is also a creative space and ideas hub
Today, VitrA operates over 2,000 sqm of warehouse space in Oxfordshire and has a team of 50 people. The company continues to grow from strength to strength, addressing the industry’s new challenges and changes in
buyer behaviour. Last year VitrA opened a showroom in London for architects, designers, and specifi ers, marking a new milestone in the company’s journey. VitrA London is not only a space to showcase products, but also to engage with the community through events, workshops, and installations. Levent Giray, retiring Managing Director (end of July 2022), says, “It is fair to say we have come a long way in three decades. Brands pre-eminent when we arrived have largely disappeared.
Internet sales
and the IoT are pervasive, with companies interacting
directly with consumers in
ways unimaginable back then. The future is exciting. Leaving VitrA after 30 years is bittersweet, but in the skilful hands of Steve Breen and the team, I know that VitrA will continue to build on its reputation for good design, high-quality products and top customer service.”
Managing Director Steve Breen says, “I’m delighted to be leading VitrA through this next chapter. VitrA is in fantastic shape with a great team of staff and management. The foundations built over 30 years mean we are well placed for the next 30.”
Istanbul developed with Ross Lovegrove remains unique in the bathroom market
01235 750990
www.vitra.co.uk
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