CASE STUDY


SØREN’S SCANDI FASHION HOUSE


A Danish minimalism-inspired renovation of a former fashion showroom in a prime west London site has resulted in a light, elegant home which has its owners’ sense of style, and a ‘Hygge’ feel


TEXT TOM BODDY IMAGES RACHAEL SMITH, STÅLE ERIKSEN, NEIL DUSHEIKO


T


ucked away in a mews in Lancaster Gate, just off Hyde Park, is a former fashion showroom which has been refurbished as a lightfilled, Scandinavianinspired home. The uilding has een owned y ane Sren Ellemann since 1963, who has long worked in the fashion industry, running the building as a showroom or the last  years. ut in , Sren and his wie realised they could transorm it into their perect London hideaway. Previously a dark and fairly bland space, the couple, with help from their architects, have reimagined the property into a contemporary home immersed in natural light. orn ust north o Copenhagen, Sren always had a passion or ashion. This led him to up sticks or London in  to start working or clothing retailer Simpsons o iccadilly  once one o the largest menswear stores in the . “My life has been centred around my love for clothing and design, eplains Sren.


62 www.sbhonline.co.uk


Søren and his wife realised that they could transform the former showroom into their perfect London hideaway


He launched his own brand distributing Danish ashions in the  in the early s  llemann esign Company, and ound the Lancaster Gate property in 1963, soon acquiring it as the com- panys ase. Since then, the old mews uilding, which was originally used to house coaches for


jul/aug 2022


HIGH POINT


“Hearing back from the local authority that we’d be able to go ahead in some way or other was very exciting! This space which had been such a central part in our lives was going to undergo a radical transormation.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68