24 SMALL DEVELOPMENTS PROJECT REPORT


produce super-effi cient homes on a reduced build budget. his diffi cult balance is complicated further by the current expectations and demands of buyers, ong believes. uyers value energy effi ciency and lower running costs, but purchasing decisions are still primarily driven by location, space and overall value, he says. here remains a gap between demand for sustainable homes and willingness to pay a premium to cover the additional costs for this delivery. hese challenges are  at least in part  what hold other developers back from targeting high sustainability credentials and high uality fi nishes, particularly for  builders. and values, build costs and increasing policy reuirements all present signifi cant challenges, ong says.  developers in particular are under pressure, and the ability to consistently deliver both high sustainability standards and strong design is becoming increasingly diffi cult. n ornwall in particular, ong says these challenges are also combined with a decline in customer demand for homes in the area due to restrictions on homeowners purchasing second homes. All in all, adds the egacy , s are being increasingly pinched by policy and its proved extremely challenging for many


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across the country, not just in ornwall. REALISING THE VISION


espite its challenges and the seemingly impossible balance, the development has been a success. einforcing what ong says has been its overwhelmingly positive response, the development has so far won two awards  est esidential evelopment  nits, and est Architects ultiple esidence for ornwall. inning these accolades was a


signifi cant achievement and a recognition of the effort and attention to detail that goes into our developments, says ong. ts always rewarding to see that approach acknowledged externally.


n addition, response from not only the community, but also buyer demand, have been strong, which is a huge relief for the team  particularly given the challenging market conditions. n particular, the uality of the homes has been recognised by buyers, who also appreciate the setting and overall approach to placemaking.  think its safe to say we have not had one negative reaction to the development and all our customers have been delighted, ong concludes. t reinforces our ambition to continue delivering some of the most thoughtfully designed homes in ornwall.


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