38 PROJECT REPORT: BUILD TO RENT
“WEMBLEY PARK REALLY FEELS LIKE ONE PLACE, YOU MOVE SEAMLESSLY BETWEEN ONE PART AND THE NEXT.” MICHAEL FITZGERALD, PROJECT DIRECTOR, QUINTAIN
children, through to much older people who have downsized. Repton Gardens is named after famous 18th century landscape gardener Humphry Repton, who was hired by the Page family in 1792 to landscape their estate, renamed Wembley Park on Repton’s advice. The developer has attempted to respect the legacy of his designs by placing a strong emphasis on landscaping, to the benefit of residents, in this project in particular.
The site was previously occupied by one of the buildings left behind by the 1924 British Empire Exhibition held at Wembley Park, which had been demolished, and it had become an overspill car park for major events at the stadium.
PROCUREMENT & SITING
In terms of sequencing, over 2015, 2016 and 2017 the developers “worked our way clockwise around the civic centre of the park,” which was built by Brent Council in 2013 after Quintain sold the central parcel of land to the municipality. The developer shifted its focus then to two buildings on the eastern edge (Alameda and Beton), on Wembley Park Boulevard itself. Julian Tollast says that “there had been a logical sequence to the plots we were building out, and then the focus shifted back to build on the Repton
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Gardens plot to complete that north west part of the site.”
He explains that this approach demonstrates the firm’s strategy of “incremental growth and providing a sense of place; and that by growing it from the heart of the site up towards Wembley Park tube station, it foreshortened that distance you walk down Olympic Way.” The Repton Gardens site sits one block to the west of this main thoroughfare which sports and entertainment fans use to approach the stadium.
Quintain ran a Request for Proposal (RFP) process to select the architects for Repton Gardens, with the successful practice being Grid. This was followed by a tender process with its framework contractors, as has been the case across the Wembley Park development. Tollast says that the design RFP amounted to a “very short, three week limited design response,” 10 pages maximum, which is a ualitative assessment first, then the fee.” He says that the developer has been running this approach successfully since 2008.
The developer did change the plot configuration slightly before beginning on Repton Gardens, via a Section 73, which “made it work better” particularly regarding the adjacent BOXPARK food and beverage scheme,
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