62 STRUCTURAL ELEMENTS AG strengthens brick off ering with clay-like range
A
G, a Tyrone headquartered, manufacturer of low carbon paving and building products, has launched Heathfi eld, a
new clay-like concrete brick range designed to challenge long-held assumptions about what brick should be. Developed in response to growing pressure
on traditional clay supply, rising energy costs and increasing demand for consistent, reliable materials, Heathfi eld delivers the authentic appearance of clay with the performance, availability and sustainability of precision-engineered concrete. The launch marks the latest step in AG’s
continued investment in innovation that gives developers and specifi ers greater confi dence in an increasingly unpredictable market. Each brick is moulded directly from
clay samples, with varied embossing applied across each slice off ering 27 unique patterns to replicate the natural, irregular surface of clay. This creates a non-repetitive, organic fi nish
across elevations, delivering a timeless aesthetic while avoiding the common challenges of traditional clay. Produced in the third generation company’s
state-of-the-art facilities using Enduur 1 advanced concrete technology, Heathfi eld off ers enhanced strength, durability, UV resistance, and hydrophobic performance. Two teardrop-shaped perforations also
enhance density and structural strength compared with traditional three-holed bricks.
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With water absorption around 6% much lower than clay’s 15-20%, and no soluble salts in the mix, Heathfi eld signifi cantly reduces the risk of effl orescence on site. Cured with renewable energy, the range is
more consistent in size than traditional clay, creating uniform bedding joints, sharper fi nishes, and quicker, more reliable installation while avoiding the uneven joints caused by warped, energy-intensive kiln-fi red bricks. Sustainably produced using aggregates from
AG’s own quarry, including limestone to enrich colour, the range delivers consistent tones throughout each brick. Currently off ered in six traditional colourways, with more planned, the collection provides architects and developers with fl exible design options across housing, education and commercial projects. Building on the success of AG’s Woodward
bricks, named Responsible Product of the Year 2025 by Business in the Community, Heathfi eld delivers the same innovative, high-performance qualities as an alternative to traditional clay bricks. Backed by a 60-year guarantee, Heathfi eld
is produced locally in the UK, with typical lead times of just three to fi ve working days, giving builders and specifi ers confi dence even in unpredictable markets. With energy prices and global supply chains under pressure, many construction materials face signifi cant risk. AG’s low-energy, UK-based manufacturing avoids that exposure, ensuring
reliable supply, consistent quality, and a partner customers can trust for the long term. The newly launched range is also part
of AG’s broader portfolio of building products, including paving and walling solutions, providing specifi ers and developers with a complete, one-stop solution for external materials. Commenting on the launch, AG CEO Stephen
Acheson said: “The success of our Woodward range proved that concrete bricks can genuinely compete with, and in many cases outperform, traditional clay. Heathfi eld builds on that momentum and represents a further step forward in how the industry thinks about brick.” “We set out to create a product that
delivers the character and warmth of clay while removing many of the challenges that developers, specifi ers and bricklayers experience on site. Every detail has been carefully engineered, informed by close collaboration with the people who use our products day in, day out.” “As the market continues to rethink material
choices in light of cost, availability and sustainability pressures, Heathfi eld off ers a confi dent alternative. We believe products like this will play an increasingly important role in the future of construction, and we are proud to be leading that shift.”
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ag.uk.com
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