54 INTERIORS
Effi cient by design: Why appliance choices matter more than ever for housebuilders and developers
Katie O’Shea, national contracts manager, UK & Ireland, Beko
A
ppliances account for a signifi cant proportion of household energy use, with dryers, refrigeration, dishwashers
and washing machines making up around 27% of UK domestic consumption, according to Energy Saving Trust’s 2025 report. This off ers a clear opportunity for developers to infl uence the long-term running costs of a home – a key factor buyers are paying closer attention to. We designed our integrated appliance range
to support both energy performance and everyday usability. Our patented technologies such as AquaTech or the use of the ProSmart inverter motors can reduce energy overall. Moreover, while the Eco programme remains the most effi cient washing programme in terms of both energy and water consumption, technologies like Beko’s EnergySpin, brings savings in other everyday programmes, giving consumers concerned about energy costs more fl exibility. These are not just technical specifi cations,
but practical benefi ts that can be clearly communicated to buyers who are increasingly focused on aff ordability and long-term value. This shift in buyer behaviour is already
apparent. Our own research (Smart Living Index) points to how rising energy costs are actively changing how consumers use appliances, with many limiting usage or
WWW.HBDONLINE.CO.UK Effi cient, integrated appliances provide
practical advantages and easy-to-communicate selling points at both the marketing and viewing stage. They allow developers to demonstrate not just how a home looks, but how it performs over time. Integrated appliances also play a crucial role
turning to alternatives such as hand-washing dishes (58%). For developers, this shows a clear change, with running costs no longer a secondary consideration, but a core factor in purchase decisions.
in shaping fi rst impressions. A fully specifi ed kitchen, complete with built-in ovens, fridge freezers, dishwashers and laundry appliances, creates an immediate sense of quality and completeness, reducing the need for incentives or post-sale upgrades. Beko’s multi-brand portfolio supports this
across a range of development types, allowing specifi cation to be aligned with diff erent market segments while maintaining consistency in performance, reliability and aftercare. For developers managing mixed-tenure or multi- phase schemes, this fl exibility is key. Brand visibility also contributes to buyer
perception. Appliances are one of the few front-facing branded elements within a home, making trusted manufacturers an important factor in reinforcing quality at the point of sale. With Beko, this is supported by a comprehensive aftercare off ering - including warranties, extensive spare parts availability, and nationwide repair networks with 76% fi rst- time fi x rates - this reduces risk and ongoing management burden for developers, while providing reassurance to homeowners. Appliance specifi cation now sits at the
intersection buyer expectation and commercial performance. Developers who prioritise energy-conscious, integrated appliances will be better placed to strengthen buyer appeal and drive faster, more confi dent sales.
appliancepartners@beko.co.uk beko.co.uk
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