58 INTERIORS
people they know, like, and trust’ is just as signifi cant today as it always was. Likeability fosters connection and customer loyalty, although a big caveat here is that developers need to perceive they are encountering value, competence, and that you understand their needs – and not just want their money! Reputations can be pretty fragile.
One of the strongest elements of a good reputation is world class customer service. Customer satisfaction is not only key to business growth, but it also directly impacts a brand’s reputation. Satisfi ed customers share their positive experiences with friends and colleagues, which is a vital boon for a company’s reputation, especially given the potential impact that
social media has these days. So, there you have it. Kitchen sinks and taps might not be on the list of kitchen essentials, but specifi ers need to understand they are more important for customers than they may realise!
Dave Mayer is commercial director at Reginox UK
Furlong Flooring extends Trident range with trend-led Plains and modern Heathers
F
urlong Flooring has launched a contemporary refresh of its bestselling Trident twist carpet range, introducing a
sharper palette of plains and heathers designed to refl ect current interior trends and deliver greater versatility across the home. Manufactured in the UK by Furlong Flooring under its Regency Carpets brand, Trident remains one of the industry’s most reliable, high-performing twist carpets. The refreshed colour palette has been
developed to align with today’s design preferences, off ering a versatile spectrum from calm, understated neutrals to richer,
more characterful tones. This new additions to the range support both classic and contemporary interiors, making Trident an ideal whole-house solution. Heather shades include Semolina, Pandora,
Bathstone, Twilight, Mercury, Ash, Maple Leaf, Rusting Oak, Soft Truffl e, Woodland Trill, Drifted Stone and Velvet Sand. Plains are available in Quicklime, Pebble, Cicogna, Graphite Silk, Coral Cove, Taupe, Sage Whisper, Amber Clay Driftwood Hue, Silver Frost, Oyster shell and Antique Ivory. Trident features Furlong Flooring’s
award-winning Combi-bac® backing. Providing a fl exible yet robust structure it makes the carpet easier to transport, handle and fi t. The range is stain resistant and bleach cleanable, moth and insect proof and off ers excellent appearance retention, with colour fastness to light rated 4/5. Engineered for long-term performance,
Trident meets Class 23 Heavy Domestic and Class 33 Heavy Commercial classifi cations to BS EN 1307. Its tufted cut pile construction uses 100% recycled yarn, balancing durability, comfort and sustainability. A 10-year wear warranty and dependable UK manufacture ensure consistent stock availability, a hallmark of Furlong Flooring’s service model. “Trident is one of the industry’s most loved
carpet ranges and the additions of the new Plains and Heathers further reinforces its wide
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market appeal,” commented Ian Collacott, sales director at Furlong Flooring. “Trident Plains and Heathers are ranges that off ers
practical benefi ts to the installer as well as meeting the trend-led aesthetic desires of the homeowner.” With its latest update, Trident reinforces its position as a practical, proven favourite, designed to support the trade with performance, consistency and simplicity, while off ering homeowners a stylish, whole-house fl ooring solution.
01322 628 700 www.furlongfl
ooring.com
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