34 CASE STUDY
“WE HAVE VERY FEW SALES EXTRAS AVAILABLE, AS WE INCLUDED THESE AS STANDARD, FOR EXAMPLE, UNDERFLOOR HEATING AND OAK FLOOR FINISHING” GAVIN CALTHROP, DIRECTOR, STONEWOOD HOMES
WWW.HBDONLINE.CO.UK
QUALITY ACROSS THE BOARD An example of how the developments wanted to provide a high quality experience for buyers all round, beyond the homes themselves, Stonewood has presented all its buyers with vouchers to the village pub, which also helps to sup- port a local business. We then arranged for an all-weath- er surface to be installed at the Walter Powell Primary School so that their outdoor play equipment could be used all year round,” he continues, “and we also worked with the school on a time capsule project, encouraging pupils to write messages and draw pictures that were placed in a capsule buried in the centre of the development, allowing the students to leave a lasting mark on the community that will be discovered many years later.” Calthrop tells me that the builder wanted to drive community engagement throughout the development process, while celebrating and promoting existing businesses in the area, advertising them across their social media channels, and in the development’s show home. “We really feel like we have left a posi- tive mark on the community that will last for generations to come,” he adds.
SUCCESS
According to Gavin Calthrop, much of the development’s successes are down to both this strong community engagement, and the collaboration between Stone- wood’s subsidiaries.
Over its 50 years of experience, the firm believes close collaboration between its design and building branches enables this family firm to both move quickly, and more effectively, with in-house expertise on every stage of the development process.
It also puts focus on canvassing the views of the community, and as such has endeavoured to engage them throughout the process on this scheme. “Working closely with the communities in which we build is really important to us, as we recognised that by building within a com- munity, we are becoming part of it,” says the director.
According to Gavin, this is why the team made “great efforts” to support local schools and businesses wherever they can, aiming to work in partnership with the lo- cality. “That’s what construction should be about – leaving behind something solid, and enduring.”
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