10
NEWS
‘Boutique’ Fitzrovia mixed use by Assael completes RESIDENTIAL
101 on Cleveland, a boutique residential- led development in the heart of London’s Fitzrovia designed by Assael Architecture, has completed. Developed in partnership by Art-Invest Real Estate, Dukelease Properties and ECE, the £190m scheme offers 103 new homes housed in three new “contextually-designed” buildings in one of Central London’s most sought-after neighbourhoods, said the architects. Located on Cleveland Street, the one- acre triangular island site – created by the intersection of Marylebone and Fitzrovia – is surrounded by streets on all three sides and was previously occupied by a two- storey building comprising a number of redundant uses, including a petrol station. The three new buildings are linked at fi rst
fl oor by landscaped gardens, and at ground fl oor by 35,000 ft2
of commercial space.
This has recently been secured by British design brand, Ted Baker, for its new global headquarters.
The architects designed 101 on Cleveland as a modern interpretation of the character
Photos © Tom Sullam
and details found in the nearby area, including a dark brick to “reference the weathered materials of buildings around Fitzroy Square, accents of bronze inspired by local red brick and the University of Westminster’s facade, and textured concrete that refl ects the stone detailing of surrounding buildings.” Residents of the spacious, “light-fi lled”
one, two and three-bed homes have access to a range of boutique hotel-style amenities at lower ground fl oor, including a private dining room and residents’ bar, screening room, business
suite for home-workers, and a gym, sauna and wellness suite.
The internal spaces have been designed
by Assael Interiors, who have created a “refi ned, elegant look with touches of industrial style,” infl uenced by the site’s history. Assael Exteriors – the practice’s landscape team, also designed and implemented the external areas. The two landscaped podium gardens at fi rst fl oor level, offer views of the London skyline, including the BT Tower. Prices for a one- bedroom apartment in the development start at £1.3m.
WWW.ARCHITECTSDATAFILE.CO.UK
ADF MAY 2022
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