Strategic Report
4 Finsbury Food Group Annual Report & Accounts 2019
Our Business
Corporate Governance
Financial Statements
Our Products Our bakery division serves a UK bread and cake retail market of over £6 billion and produces for our UK foodservice channel serving a UK market of a further £1.5 billion. It also supplies a range of cake and gluten-free products to our overseas business in Rennes as well as direct to European retailers.
Bread, Morning Goods and Cakes
• Artisan loaves • Buns and rolls • Celebration cakes • Sharing cakes • Food to Go cake bars • Gluten-free bread, morning goods and cakes
• Retailer own-label bakery product • Memory Lane, our own cake brand
Foodservice
Kara is our own foodservice brand. The range covers an ever-growing portfolio of sweet and savoury baked goods, including floured baps, artisan breads, brioche buns, single serve cakes and large premium cakes, focusing on the latest consumer trends. The latest successful innovation has been a vegan brioche-style burger bun.
Licensed Brands
We have a long-standing relationship with many licensed brands, manufacturing quality bread and cakes for some of the biggest names in the market.
Thorntons We are now in our 20th
year with Thorntons
on our cake partnership. This brand partnership has allowed Finsbury to bring a premium feel to the category through celebration, sharing, snacking, food to go and seasonal cake formats. Thorntons is the 4th
biggest
brand within the Cake category and the biggest brand in celebration cake overall.
Mary Berry Mary Berry continues to be a success for the business and we continue to work closely with Mary on NPD. Mary Berry is the 8th brand within the Cake category.
biggest
Mars The Mars cake range is now well established within the celebration cake category and this year has seen a broad level of new product launches across the key Mars brands of Galaxy, M&M, Maltesers and Skittles. The important aspect of the Mars product range is each product is true to each respective brand in terms of flavour and profile, which is the main driver of success as consumers’ expectations have been met. The Mars celebration cake range is now the 2nd
largest within the category.
Baileys The Baileys brand has been a fantastic experiential brand for the business this year which was born out of the “boozy cake” trend within the market. The range is a core celebration Freak Shake cake and a Christmas range of a Baileys yule log and cupcake. Going forward the Baileys product range will be an integral brand for our business.
Character Licensed Portfolio We have a broad and unique portfolio of character-based entertainment licenses that meet a broad age demographic and diverse consumer occasions. We work with some of the biggest character licensed brands in the world. Our ever-evolving portfolio is vital in meeting consumer trends and expectations.
The second half of the year saw us expand our ever-growing Disney business to support key blockbuster movie releases of Toy Story 4, the final Avengers instalment; End Game and Spiderman: Far From Home as well as the live action remake of the classic Lion King movie. These launches were all supported by the timeless Disney Princess franchise.
We also launched our first LOL Surprise cake which is based on the biggest collectable toy in the market today. Plus, we continued to keep our core evergreen product portfolio license refresh with the launch of our Batman, Minions, Pokemon, Paw Patrol, Peppa Pig, Trolls and Me to You products which are all seen as the most popular franchises within the cake market today.
Vogels Alfred Vogel was a pioneering Swiss nutritionist who used natural ingredients. Vogel’s loaves are baked without added sugar, emulsifiers, enzymes, or artificial preservatives or flavourings, and are bursting with seeds and grains.
Village Bakery The range of organic fresh rye bread brands for those looking to avoid wheat. All made with no added yeast, emulsifiers or enzymes.
Cranks Wholesome, simple, nutritious bread baked with organic stoneground wholemeal flour and fermented for longer, made without any additives such as emulsifiers and enzymes.
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