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to-market armed with targeted intelligence based on the types of business they are aiming to attract.


This involves a deep understanding of the groups’ demographics which in turn will bring insights around their ethos, image and cultural objectives. This data will result in landlords providing a marketable fit out and design that will appeal to their identified category of tenants.


There is a palpable and welcome acceptance by landlords and tenants, that their relationship must evolve in the future. This mutual desire for collaboration, facilitated by honest dialogue will benefit both parties through a deeper understanding of each others’ goals. The common thread running through all such conversations will be a focus on simplicity, flexibility and wellbeing.


their product far beyond a physical destination. Digital solutions which simplify the employee’s journey through their typical day can deliver endless advantages. Smart buildings incorporate sophisticated communication systems, allowing colleagues to co-ordinate their diaries, connect remotely to book parking, meeting rooms and desk space and take care of many other day-to-day functions.


Closing thoughts


The future for landlords, tenants and the office marketplace continues to be overshadowed by the extraordinary ongoing events of 2020. But there’s a light shining from deep within the fog.


The time has come to take a fresh and transparent approach to traditional spaces and old-school ways of working. To achieve the ultimate outcome for everybody, landlords’ and tenants’ worlds must fuse together. We all have shared business experiences and pressures. We all crave the same basic needs and we are all shell-shocked from the effects of the pandemic.


Wellbeing


It is widely accepted that our work environment can have a great impact on our wellbeing and we would all like to work in a place where we feel happy, safe and valued. Our productivity increases when our wellbeing is prioritised and when we are able to make choices which suit our individual personalities and working styles.


Recognising the ubiquitous mental health pressures ever- present in our lives today, businesses see the wisdom in delivering an experience which enhances wellbeing and removes stress. The question increasingly asked is “what more can we do for our people?” And landlords of the future will work together with those business leaders to deliver environments which not only remove undue pressure from people, but actively contribute to making peoples’ working lives easier.


Technology


The employee-centric office of the future is closely aligned to the relentless march of technology. Tenants need – and want – to focus their digital solutions on maximising their teams’ productivity, increasing their safety and wellbeing in the workplace and simultaneously reducing their carbon footprint.


Landlords who integrate appropriate technology will drive demand and deliver a streamlined and connected experience for their occupiers which differentiates


THE BUSINESS MAGAZINE – JANUARY/FEBRUARY 2021 businessmag.co.uk 35


The questions for every progressive landlord will be “what additional assistance can I provide to my tenants?” and “how can I help in their search for an ideal venue?”. Tenants will be asking “how can I partner with my landlords to improve my business, help them achieve what they need and ensure we both enhance the working lives of my employees?”


The end office users must remain centre stage in this dialogue, ensuring their wellbeing takes priority, aiming to retain them in their companies and appealing to new blood. These conversations and mutual understanding will ultimately secure everyone’s future.


For over 40 years, we’ve been working with tenants and landlords, bringing their worlds closer together. Covid-19 has acted as a catalyst, encouraging giant steps towards a deeper mutual understanding, an enhanced desire to collaborate, to listen and to adapt ways of working.


We are looking forward to a bright future. Petra O’Shea


For further information contact Petra O’Shea on: petra.oshea@morganlovell.com To read the full article click here


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