Chevron Oronite introduces
PCFlex ADDvantage™
Chevron Oronite announced new branding, PCFlex ADDvantage™, which represents the value and flexibility provided to its customers through the passenger car motor oil (PCMO) product line. “PCFlex ADDvantage represents the three pillars of value we bring to the customer: innovative technology, exceptional reliability, and enduring relationships,” said Teri Crosby, global product line manager, Automotive Engine Oils, Chevron Oronite. “Whether it’s helping meet the latest industry or Original Equipment Manufacturer (OEM) specifications, or preparing for a smooth transition to the next one, our PCFlex ADDvantage approach has you covered.”
A global leader in the category, Oronite provides customers with a flexible range of PCMO solutions around the globe. “The Oronite brand will celebrate 100 years of delivering additive expertise in 2017 and PCFlex ADDvantage helps convey our strong commitment to deliver an unmatched experience to our customers both now and in the future,” said Jirong Xiao, vice-president, Sales and Marketing, Chevron Oronite.
In 2015 Oronite introduced similar branding in its Heavy-Duty Engine Oil (HDEO) product line called HDFlex ADDvantage™, for its PC-11 offering. The company has now expanded HDFlex
ADDvantage branding to represent its all-inclusive value of innovative technology, exceptional reliability, and enduring relationships to HDEO customers globally.
LINK
www.PCFlexADDvantage.com
The Tougher, The Better. Petro-Canada Lubricants reveals its PC-11 launch campaign
Petro-Canada Lubricants, a Suncor business, recently announced the launch of its The Tougher. The Better. campaign, which reveals its PC-11 branding in advance of the introduction of two new categories of heavy duty engine oils in December.
The campaign aims to encapsulate Petro Canada Lubricants’ vision for the next generation of heavy duty engine oils that will deliver durability and strength in any application.
“Durability, strength and efficiency. These are the defining features of Petro-Canada Lubricants and how we position our PC-11 offer under The Tougher. The Better.,” commented Howard McIntyre, vice president, Lubricants, Suncor.
“We are scheduled to imminently reveal our PC-11-ready product line, which we believe is set to be the world’s toughest range of heavy duty engine oils. It offers a clear statement of intent to our customers to show we’re PC-11-ready and committed to the changes ahead.“
The announcement follows Petro-Canada Lubricants’ PC-11 educative website,
herecomespc11.com , which will continue to offer guidance to the industry in their decision making processes ahead of the introduction of PC-11 heavy duty engine oils.
The PC-11 specification will require heavy duty engine oils to offer enhanced oxidation control, aeration control and shear stability which will all contribute to delivering increased fuel economy, emissions reduction and engine protection. The Tougher. The Better. campaign represents Petro-Canada Lubricants’ expertise in addressing these demands.
LINK
herecomespc11.com
30
LUBE MAGAZINE NO.136 DECEMBER 2016
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