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Usborne is celebrating a special birthday in 2023 – we’re 50! It’s amazing to think that multiple generations have grown up with Usborne books, growing their minds along the way. Usborne has always existed to create the very best books possible, for children of all ages. Over the last half century, we’ve branched out from non-fiction into activity books, baby books and fiction, but every book that we have ever published – and ever will – aims to spark curiosity. Whether that’s a baby exploring a book for the first time, discovering the touchy-feely textures of a That’s not my… book or an older child finding out about human rights in Politics for Beginners, Usborne books always encourage children to explore the world around them, asking plenty of questions along the way.


Usborne has always been a family business. We have put all our energy into creating the very best books for children, for the last 50 years – and look forward to inspiring future generations of curious kids. But a publisher is nothing without booksellers. We cannot thank you enough for all that you do, every day. Being a children’s bookseller is more than selling things: it’s about introducing a child to the right book at the right time, opening doors to vital skills, information, and a world of imagination.


We both spend a huge amount of time in bookshops – particularly the children’s sections – at home and abroad, and this is not only for work. We have both done all that we can to pass this love of bookshops on to our children, as we know that it will provide a lifetime of pleasure. Looking forward to the next 50 years of Usborne, we hope that we can continue to work alongside you to create amazing spaces, full of wonderful books that will spark the curiosity of generations of children to come.


Nicoa Usbone Peer UsboneFounder and Chairman Managing Director &


Then and now: Nicola with her dad, Peter Usborne


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