BOOKS
Market Focus Travel
A stylish set of travel guides with eclectic content is set to find its way into UK travellers’ suitcases after Europa Editions struck a deal with Italian independent publisher Iperborea to translate the titles
Caroline Carpenter @carolinec1988
The Passenger series of guides set to land in the UK after Europa translation deal
‘‘T
They are really good to go into more depth after you’ve
been, or to read up before you go, or just for the armchair traveller
Daniella Petracco, Europa Editions
hese aren’t travel guides—you don’t want to walk around a cit with them—but they are really good to go into more depth aſter you’ve been somewhere,
or to read up before you go, or just for the armchair travel- ler,” says Europa Editions UK’s head of sales and publicit, Daniela Petracco, of the publisher’s new travel list. Bearing the tagline “for explorers of the world”, The Passenger series is a co-publishing project between Italian independent publisher Iperborea and Europa Editions. Born out of a conversation between the long- term friends and collaborators, the series was acquired by Europa Editions publishing director Eva Ferri. Originally conceived by Iperborea, which launched the project in Europe last year, the series is now being brought by Europa Editions to the English-language market with the first two titles—focusing on Japan and Greece—publishing in the UK in May.
Each volume contains 10 to 12 long-form pieces, with a mix of original work commissioned from local authors and journalists, as well as international experts on the area, and previously published writing that has been reprinted or translated for the project. Content is varied, taking in essays, investigative journalism, literary reportage and visual narratives to tell the story of the chosen country or cit. Every title also includes a series of regular sections, such as infographics, original illustrations, book and film recommendations, debunked “false myths” about the area, a country-specific Spotify playlist, and an original photo essay. Petracco says the result is “quite profound
36 21st February 2020
DANIELA PETRACCO HAS HELPED BRING THE NEW SERIES OF TRAVEL GUIDES TO UK READERS
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