5th September 2025


Data source Date range 2025 Weeks 23-35


Bestselling Children’s Books


1 Lottie Brooks vs the Ultra…


Katie Kirby Puffin, 9780241647226


2 Cozy Corner


Coco Wyo Penguin, 9780241764220


3 Cozy Cuties


Coco Wyo Penguin, 9780241764206


4 Sunrise on the Reaping


Suzanne Collins Scholastic, 9780702340574


5


The Scarlet Shedder Dav Pilkey


Scholastic, 9780702340291 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20


Bunny vs Monkey: The Great Big… Jamie Smart DFB Phoenix, 9781788453097


The World’s Worst… David Walliams; A Stower HarperCollins, 9780008305826


36,327 34,791


The Majorly Awkward BFF Dramas… Katie Kirby Puffin, 9780241647264


Disney Stitch: The Ultimate Colouring Book Autumn, 9781837950324


Cool Animals Colouring Book Igloo, 9781800229686


33,269 32,122 31,368


Hare’s New Dress Julia Donaldson; A Scheffler Macmillan Children’s, 9781035044962


Powerless Lauren Roberts Simon & Schuster, 9781398529489


The Very Hungry Caterpillar Eric Carle Puffin, 9780241003008


30,476 28,203 28,109


Dork Diaries: Sister Showdown R Renee Russell Simon & Schuster, 9781398541207


27,522


Twenty Thousand Fleas Under the Sea Dav Pilkey Scholastic, 9780702330025


Oi Dinosaurs Kes Gray; Jim Field Hodder Children’s, 9781444971828


Where’s Stitch? Bonnier, 9781835870266


27,215 25,018 24,912


Guess How Much I Love… S McBratney; A Jeram Walker, 9781406358780


No Brainer Jeff Kinney Puffin, 9780241583159


Ultimate Football Heroes Colouring Book Studio Press, 9781800784017


23,970 23,228 22,250 38 Charts


Children’s books fade, despite vibrant sales for colouring books


A


s lunches are packed, pencil cases restocked and school bells start ringing again


across the country, keen observers of the charts might have expected sales of children’s books to have soared across the summer. After all, new releases from Katie Kirby, Jamie Smart and Lauren Roberts have dominated the charts, along with colouring books from Coco Wyo and the continued strong performance of the latest Hunger Games novel. But, according to data from


NielsenIQ BookScan’s Total Consumer Market (TCM) for the 12 weeks up to the 23rd August, total sales for the entire children’s


category were worth £83.9m – down 8.4% from the equivalent period in 2024 when the category delivered £91.6m – clocking up the poorest summer since 2019, when just £80.7m was spent on children’s books. It should be noted that techni-


cally, with two weeks missing from the data due to the nationwide lockdown, 2020’s performance was lower, bringing in £78.7m. However, the weekly average for that period is on a par with the summers of 2021-24, suggesting that the category was on course for a £90m+ summer. The 2025 drop of 8.4% could be attributed to a dry summer with some areas of the UK experiencing four heatwaves. But that has not


The 2025 drop could be attributed to a dry summer, with some areas of the UK experiencing four heatwaves. But that has not hindered other categories


37,303 40,015 57,982 82,603 84,048


Charts Market Spotlight


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