THIS WEEK
2020, digital sales for the ‘Big Six’ combined to slide 13%, but there is solidity underneath the contraction
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Tom Tivnan @tomtivnan
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Top six combined 60m
45m 30m 15m
MADELINE MILLER LED BLOOMSBURY’S HUGE RISE
2012 2013 2014 2015 2016 2017 2018 2019
‘E’ volume 36,713,302
42,854,005 48,995,926 48,058,363 45,122,454 48,153,063 49,575,876 47,183,653
Growth
16.7% 14.3% –1.9% –6.1% 6.7% 2.9%
–4.8%
2020 54,516,784 15.5% 2020 47,540,064 –13.0%
06 4th February 2022
DOUGLAS STUART WAS A STAR FOR PAN MACMILLAN
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
ot unexpectedly, year one of the pandemic was an e-book bonanza, with Britain’s largest trade publish- ers chalking up record sales of 54.7 million units across the Big Six groups. As last year moved a bit towards normalit there has been something of a correction, with sales dropping 13% across the six houses to 47.5 million copies. Five of the six groups’ sales contracted, though Bloomsbury bucked the trend, helped by TikTok and the acquisition of Head of Zeus. Overall, those 47.5 million units is still a
The Lead Story Review of the Year: Digital sales
Digital sales contract by 13% at the Big Six as large houses report e-book dip After a record-setting
ABIGAIL DEAN WAS A BRIGHT SPARK FOR HC IN A YEAR OF CONTRACTION
Hachette 1
24m 18m 12m 6m
PRH 2
24m 18m 12m 6m
‘E’ volume 8,570,000
13,655,000 14,659,000 14,495,000 14,191,000 20,055,332 19,036,763 17,428,058 20,143,010 17,454,776
Growth
59.3% 7.4%
–1.1% –2.1% 41.3% –5.1% –8.5% 15.6% –13.0%
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
‘E’ volume 15,286,302
13,714,005 16,129,926 14,801,363 12,343,964 11,918,842 15,134,970 14,560,534 14,913,651 13,788,122
Growth
–10.3% 17.6% –8.2%
–16.6% –3.4% 26.9% –3.8% 2.4%
–9.0%
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