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THE BRITISH BOOK AWARD FOR EXPORT
OVERVIEW Despite the after- shocks of Covid-19, shipping issues, post-Brexit trading headaches and soaring costs, British sales boomed again in 2022. These eight teams all enjoyed getting back on the road after two years of on-off travel, and found creative ways to overcome the major logistical challenges and get their books to retailers and readers. Also conspicuous were their efforts throughout the year to reduce the carbon footprint of book exports, especially through more localised printing strategies.
ATLANTIC BOOKS Under managing director Will Atkinson (right), Atlantic has been transformed from a struggling domestic publisher into a strong global one. It worked hard to tackle ship- ping delays and achieved particularly good growth in India and the Far East. Atlantic also breathed new life into various titles from its backlist, including solid sales for André Aciman’s Call Me by Your Name.
BLOOMSBURY PUBLISHING The 2021 winner of this award thrived again last year, capitalising on the 25th anniversary of J K Rowling’s Harry Potter series while breaking out new international authors such as Korea’s Baek Sehee and Syrian-Canadian Zoulfa Katouh (above). “The Bloomsbury team is the inter- national standard for export sales,” said one partner.
DK DK was another publisher with a best ever year of export sales in 2022. Its huge range of non-fiction sold into around 140 countries, with impressive growth in mature European markets, and travel guides did particularly well as Covid-19 restrictions wound down. DK also dramatically increased its third-party distribution sales with US publisher Sourcebooks.
PAN MACMILLAN Toshikazu Kawaguchi’s Before the Coffee Gets Cold was Pan Macmillan’s top export title in 2022, shifting a quarter of a million copies. Other hits came from TikTok-powered authors including Dustin Thao (right) and Casey McQuiston; from backlist stalwarts such as Rod Campbell; and from sci-fi imprint Tor. It added up to a ninth consecutive year of export growth for Pan Mac.
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SIMON & SCHUSTER The reigning British Book Awards Publisher of the Year rode the wave of its domestic success into global markets in 2022. Colleen Hoover’s It Starts With Us became the biggest open market edition in Simon & Schuster’s history, and its small export team of five also achieved six-figure sales on books from Taylor Jenkins Reid (above), Elena Armas and Adam Silvera.
BONNIER BOOKS UK Last year, Bonnier Books UK surged past £5m in export sales for the first time. Standout performers included the Hot Key Books children’s imprint, which harnessed the power of TikTok to drive Holly Black and E Lockhart (above) into new territories. On the adult side, big-brand authors such as Wilbur Smith, Lynda La Plante and Tom Bower rolled on with solid returns.
CANONGATE BOOKS Canongate had another record- breaking year of global sales, which have doubled from pre-Covid-19 levels. Matt Haig dominated again and interna- tional e-book sales through Amazon and Apple rocketed. It capitalised on its independ- ence to stay close to retailers, distributors and wholesalers. “Canongate is a wonderfully collaborative and proactive partner,” said one customer.
HARPERCOLLINS Double-digit export sales growth at HC was fuelled by TikTok’s influence on the likes of Alice Oseman and Holly Jackson and imprints Electric Monkey and HarperVoyager. Big brands David Walliams, Jeffrey Archer and J R R Tolkien flourished and, like all good export departments, HC’s team was active elsewhere in the business, influencing acquisi- tions and marketing too.
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