PARTNER
DESCRIPTION
PUBLICITY CAMPAIGN OF THE YEAR
OVERVIEW
winners at the
EMILY MARPLES Emily Marples’ campaign for As Long as the Lemon Trees Grow by Zoulfa Katouh (Bloomsbury Children’s Books)—the first YA novel by a Syrian to be published in the UK—deftly used pre-publication buzz, events and reading cham- pions to generate word-of- mouth. “Her work exemplified ambition, authenticity, creative thinking and sensitivity,” said one testimonial.
ETTY EASTWOOD The Story of Art Without Men by Katy Hessel was far from a nailed-on bestseller, but Etty Eastwood’s campaign broke it out of the art market into the mainstream. Her work got booksellers onside early, made excellent use of the author in dozens of events, and gener- ated another wave of publicity after the title was named Waterstones Book of the Year at the end of 2022.
VIRGINIA WOOLSTENCROFT With her campaign for Murder Before Evensong, Orion’s head of publicity slotted Richard Coles neatly into the “cosy crime” genre. She controlled media coverage very well and steered the book to the top of the hardback fiction chart, setting up Coles as more than a celebrity, a serious name in fiction and a big brand for the future.
ALISON BARROW Alison Barrow’s campaign for Lessons in Chemistry by Bonnie Garmus catapulted the book into the bestseller lists, where it stayed for much of 2022 after numerous reprints. It created a remarkable level of buzz for a début and cultivated numerous champions in bookselling circles—especially at Waterstones, which named Garmus as its Author of the Year.
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KIRSTEN COZENS Kirsten Cozens showed great collaboration with Walker’s marketing team on her campaign for Loki: A Bad God’s Guide to Being Good, which has established Louie Stowell as a name to follow in middle-grade books. Mail-outs, engagement with booksellers, librarians and teachers, an exhaustive tour and a focus on children’s media helped to push TCM sales past 60,000 in 2022.
SUSANNA PEDEN In her campaign for Babel: An Arcane History, HarperFiction publicity manager Susanna Peden moved author R F Kuang from the fantasy niche to the literary mainstream. She made good use of TikTok to build word of mouth, organised an author tour and overcame media hesitation to get widespread reviews. BookScan sales are now well past 50,000 units.
HAYLEY CAMIS & ZOË HOOD Publicity for Monica Ali’s Love Marriage by the Virago duo successfully re-established a literary name after a 10-year hiatus. It secured several dozen national reviews and a tour of the festival circuit, while showing sensitive author care. Publicity sustained interest right through to the end of the year to tee up the paperback.
CIARA BERRY Ciara Berry’s publicity for Why Has Nobody Told Me This Before? leveraged Dr Julie Smith’s social media profile to establish her as a household name in mental health. Some major national profiles broke Smith out beyond her TikTok following, but this has been a slow burner of a campaign that sustained sales through the year, passing 300,000 by the end of 2022.
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