Books of the Year NON-FICTION: NARRATIVE
WINNER WHY I’M NO LONGER TALKING TO WHITE PEOPLE ABOUT RACE RENI EDDO-LODGE BLOOMSBURY
Journalist Reni Eddo-Lodge’s urgent polemic about race was acquired by Bloomsbury editor Alexa von Hirschberg, who said: “One of Reni’s great strengths is that she forces us to recognise that we are all complicit. For us, it was patently obvious that a book like this was essential; not only did we need more young, urgent, diverse voices to lead a new debate about racism, but we needed a book that would serve as a primer to help us navigate the issue.” Once the deal was secured, designer Greg Heinimann created one of
the most striking front covers of last year, rendering part of the title in an uncoloured, debossed text, then publicity and marketing made the book fly. The publicity team secured 26 interviews across TV, radio, online, social media and podcasts, while the marketeers built cross-promotional partnerships with The Pool, Black Cultural Archives and Shades of Noir. The author played her part, speaking at more than 40 events in the UK, Australia, New Zealand, Canada and the Netherlands, and posing for the front cover of Stylist magazine. The judges of the Non-Fiction: Narrative category said Why I’m No
Longer Talking to White People about Race was “fascinating”, “brilliant” and “breathtaking”, and one described the deal as a “very, very smart acquisition” for Bloomsbury, which “added value to the book: it could have been consigned to obscurity if it wasn’t packaged right”.
SHORTLIST
ASK AN ASTRONAUT: MY GUIDE TO LIFE IN SPACE TIM PEAKE CENTURY In his latest book Peake answered questions from fans about space, ranging from, “What does it feel like to orbit the Earth?” to “Where to next—the Moon, Mars or beyond?”
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THE SECRET LIFE OF COWS ROSAMUND YOUNG FABER & FABER Faber resuscitated The Secret Life of Cows after hearing someone ask for it in a bookshop, and a skilled publicity and marketing campaign pushed sales beyond 100,000 copies.
I AM, I AM, I AM: SEVENTEEN BRUSHES WITH DEATH MAGGIE O’FARRELL TINDER PRESS O’Farrell’s first non-fiction title is a deeply personal and thoughtful account of her near-misses with death.
THIS IS GOING TO HURT: SECRET DIARIES OF A JUNIOR DOCTOR ADAM KAY PICADOR Picador persuaded Kay to write about his experi- ences of being a junior doctor after watching his stand-up routine. TV rights have already sold to Sister Pictures.
WHAT DOES THIS BUTTON DO? BRUCE DICKINSON HARPERNONFICTION HarperNonFiction went straight to music fans with its promotional campaign for Dickinson’s autobiography, publishing the first exclusive extract on the Iron Maiden website.
THE BRITISH BOOK AWARDS WINNERS 2018
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