WHX Dubai preview
Showcasing UK innovation in the Middle East
For UK HealthTech companies with global ambitions, few events offer the scale, visibility, and commercial opportunity of WHX Dubai. Formerly known as Arab Health, WHX Dubai has long been recognised as a cornerstone of the international healthcare exhibition calendar, bringing together the people, partnerships and innovations shaping the future of care. ABHI’s head of international events, Michelle Michelucci, provides an overview of this year’s event.
Now entering a transformative new era, WHX Dubai 2026 will take place from 9–12 February and promises to build on decades of growth with an expanded platform for international collaboration, trade and health system progress. In doing so, it continues to cement its position as the beating heart of healthcare in the Middle East, a region investing heavily in its health systems, workforce capability, digital infrastructure and clinical excellence. With thousands of buyers, clinicians,
distributors, policymakers and innovators in attendance, WHX Dubai is more than a trade exhibition. It is the intersection of cutting-edge technologies, revolutionary concepts and healthcare experts, and for UK organisations, it represents a premier opportunity to connect with decision-makers from across the Middle East and beyond. At the centre of that activity sits the ABHI UK Pavilion: one of the largest and most visible
national pavilions at the show, and a focal point for showcasing the depth and diversity of UK HealthTech.
A new identity for a global platform The rebrand from Arab Health to WHX Dubai is not simply a change of name. It reflects a wider repositioning of the event as a truly global healthcare convening point for the next half-century, a platform designed to enable greater cross-border collaboration and new opportunities without barriers. In parallel, the show is also stepping into a
new home. After five decades at the Dubai World Trade Centre, WHX Dubai has moved to the Dubai Exhibition Centre (DEC) at Expo City Dubai. This move reflects the continued growth of the show. Quite simply, it has outgrown its previous space. The new venue offers expanded capacity and world-class facilities, designed to improve
the visitor experience through an open layout, increased visitor flow, and easier access for global and regional delegates. For exhibitors, this brings an important benefit: greater visibility and the potential for higher footfall, supported by premium infrastructure and an environment built specifically for large-scale international events.
Why WHX dubai matters for UK HealthTech UK HealthTech continues to be globally respected for its ability to deliver clinically- led innovation, whether through devices, diagnostics, or digital solutions. WHX Dubai provides the stage to bring that innovation directly to a region actively seeking solutions to support patient outcomes and sustainable healthcare delivery. Across the Gulf and wider Middle East,
governments and healthcare providers are exploring new approaches to improve access, productivity, prevention, and quality of care. Procurement leaders are searching for solutions that can support both workforce resilience and population health. In this context, UK companies have a strong story to tell, and a strong reputation on which to build.
WHX Dubai brings the right people into one
place: l Senior hospital and health system leaders. l Procurement and supply chain teams. l Distributors and commercial partners. l Clinicians and clinical service providers. l Investors and policymakers. l Innovators looking for international collaboration.
It is this concentration of decision-makers that makes the event such a powerful route to market, and such a valuable touchpoint for companies seeking to strengthen their footprint in the region.
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