Live Blackjack Built for the


Modern Regulated Market Live Casino Avanti Studios


Having already ushered in a new era of live casino through its innovative mix of motion capture technology and real-time cloud-based streaming, disruptive software supplier, Avanti Studios, has set its sights on re- shaping the Spanish market with the launch of its new Live Blackjack title.


Although the DGOJ imposes strict regulations on live casino, the fact


that the outcome of Avanti’s games are dictated by provably fair RNG has already enabled the company to acquire approval from the regulator to provide Live Blackjack in Spain – paving the way for it to become the first software supplier to offer a live casino variant other than Live Roulette in the country since 2013. With Live Blackjack typically accounting for around 25 per cent of all


live casino GGR across Europe, the DGOJ’s move to certify Avanti’s release is undoubtedly a landmark moment for the vertical in Spain that will serve to channel players away from black and grey market operators and onto regulated sites, starting with Entain’s Bwin & PartyCasino brands, where the game will officially debut. Of course, with Avanti’s Live Blackjack featuring lifelike clones of


professional dealers and virtual environments that are modelled on real bricks-and-mortar casinos, the game will offer a flawlessly-presented


MediaTroopers’ New AI Feature


MediaTroopers, has recently revealed its new AI feature set to upgrade its already existing proprietary marketing technology platform, MediaCruiser. MediaTroopers, which has expanded its


operations to include more than 40 jurisdictions across both North and South America, launched MediaCruiser last year with the focus on helping operators efficiently scale marketing campaigns by giving access to MediaTroopers’ growing list of affiliates, including over 5,000 advertisers. Te platform can also help operators manage ROI for their campaigns and provide the materials to invest in new audiences to enhance engagement. With MediaTroopers’ new AI feature,


Automation Rules, operators gain a new tool that can help optimize and boost marketing campaigns. Where MediaCruiser provided the framework for streamlined marketing initiatives by granting operators access to necessary tools to


and error-free experience to players that can spread more hands per minute than regular blackjack titles, while also offering greater flexibility and customisation to operators. Working on a purely revenue-share basis with no fixed overheads,


Avanti’s model will enable operators to open as many Live Blackjack tables at as many different limits as they like without incurring additional costs; and the fact that the language and appearance of Avanti’s dealers can be customised to suit player preferences makes the game easy to localise for the Spanish market. Naturally, the launch of Live Blackjack is only the beginning of Avanti’s


ambitious plans for Spain, and the provider is already in the process of finalising its certifications with the DGOJ for a number of Avanti Originals, including mobile-optimised “One-Tap” releases such as Hi-Lo and Next Card.


Propels MediaCruiser to the Next Level Booth 3F24 Media Troopers


build their campaigns, including behavioural, contextual, and audience targeting tools, all built into a user-friendly interface to help enhance campaigns for segmented audiences, the new AI feature provides a rules- based automation engine that builds upon this by increasing output and reducing operational costs at the same time. Automation Rules uses automated processes to aid


operators in enhancing performance by taking over, responding to, and managing real-time data. Tis can include helping operators set price ranges for their budgets, highlighting and pausing any underperforming metrics it identifies, creating exclusion filters based on the data it reads, and adjusting any bids entered into its system. Te AI tool can do all of this with only the information it has been given and without any prior manual intervention. MediaCruiser is a flexible and versatile platform


that enables operators to instantly scale campaigns to targeted audiences, whether at the state or national level. Trough MediaTroopers and MediaCruiser, operators receive all the support and tools they need to expand their presence and maintain a positive brand reputation with audiences across the globe.


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