Comment iGB L!VE 2026
Welcome to G3’s iGB L!VE Showcase, bringing together a cross-section of suppliers, studios, platforms and technology providers shaping the next phase of gaming. Te showcase reflects an industry focused on sharper engagement, smarter operations and more varied player experiences.
Across casino, sportsbook, live gaming, aggregation, affiliate technology and player engagement, suppliers are responding to a market in which
acquisition costs are rising, margins are under pressure and operators need products that work harder across every stage of the player lifecycle.
Game studios continue to push familiar mechanics in new directions, from franchise sequels and Hold and Win upgrades to football-themed releases, instant-win formats, Megaways adventures, cluster pays titles and
decision-led risk-and-reward experiences. Te result is a product pipeline built around recognisable themes, stronger feature depth and clearer player journeys. At the same time, technology providers are addressing the operational demands behind the scenes. AI-driven optimisation,
automated CRM, advanced aggregation, omnichannel distribution, affiliate personalisation, prediction markets and engagement tools.
Sports betting suppliers are also expanding the calendar, with fast-paced esports, virtual football, eBasketball, player markets and alternative content designed to maintain activity between major live events and throughout tournament cycles. Together, the companies featured in this
showcase demonstrate how the industry is evolving: not through a single product trend, but through a broader move towards more personalised, scalable and commercially focused experiences.
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LEWIS PEK Managing Director
Game studios continue to push familiar mechanics in new directions, from franchise sequels and Hold and Win upgrades to football-themed releases, Megaways adventures, cluster pays titles and decision-led risk-and-reward experiences. Te result is a product pipeline built around recognisable themes, stronger feature depth and clearer player journeys.
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