Momentum at Bayes Esports: forging fresh alliances and
pioneering new tech SBC Summit Bayes Esports
Bayes Esports has emerged as the leading data ecosystem in esports thanks to its exclusive data partnerships with ESL FACEIT Group, BLAST Premier, and others. But what is an esports ecosystem? Bayes Esports has aggregated the most relevant esports betting content, developed a full product suite, and is distributing it to a global network.
By serving as a central hub in a vast web of partnerships, Bayes Esports connects sportsbooks with their perfect esports betting setup tailored to their specific needs and ambitions, all through a single integration. Trough new partnerships and innovative tools, Bayes Esports is making esports data products mainstream on a global scale.
Making a Global Impact on Esports Betting
Te esports betting market has a projected revenue of US$2.5bn in 2024 and continues to grow YoY. Tis figure is not surprising once you realise that the esports audience is composed of 640 million viewers globally. Te demographic for those betting on esports mostly ranges from 20-40 year olds with the largest group of bettors being in their thirties. With their spending power increasing with age, it is an opportune time to cash in on the potential.
Whether it's CS2, LoL, or Dota 2, these top tournaments for each game are selling out arenas while the players compete live to earn a piece of the total prize pools which can be upwards of one million dollars. As the industry flourishes, Bayes Esports gains momentum with the growing importance for sportsbooks to have a solid esports betting portfolio rooted in fast, granular data. In support of this growth, Bayes Esports signed a landmark product partnership with Genius Sports, bringing a powerhouse esports offering to the global market.
Uniting Bayes Esports and other data providers, Genius Sports powers 14K esports matches annually with official live match data from the most popular and lucrative tournaments in terms of betting. With a global network of 400 clients and a strong reputation for data commercialisation—evidenced by partnerships with the Premier League and NFL—Genius Sports now offers precise, high-quality esports odds built on integrity.
Te Power of Highlights in Esports Engagement
Bayes Esports has unified esports data, creating an ecosystem of various data types, and diverse products. Teir suite includes back- end tools to power high-quality solutions and front-end products to unlock fan engagement. Bayes Esports continues to lead in product innovation, offering a suite of cutting-edge tools, including advanced data feeds, real-time analytics, and comprehensive betting widgets. Teir latest release, Bayes Highlights, is the ultimate esports content creation tool.
In football when a goal is scored, fans want to immediately see a replay. Highlights of big moments allow bettors to savour their win, stay on the website, and build excitement for placing another bet. Tis can only be done with immediate access to a vault of official video feeds and the machine learning capabilities to swiftly sort through it.
Bayes Highlights helps sportsbooks enrich their front-end betting product by sharing replays after big moments. Sportsbooks can effortlessly find, edit, and share the perfect video clip. Sharing highlights of epic in-game moments has never been easier.
Esports is Essential
In the billion-dollar esports betting market, having a solid and diverse esports portfolio is no longer just an advantage—it's a necessity for sportsbooks to thrive. Te crossover between traditional sports and esports bettors means that sportsbooks need to recognise and capitalise on the growing demand for esports. Bayes Esports' ecosystem of partnerships and comprehensive product suite is paving the way for sportsbooks to build long-term commercial success.
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