Neosurf pioneers data sharing to support operators in responsible gaming SBC Summit Neosurf
In an era where regulatory compliance and responsible gambling are paramount, Neosurf is introducing a set of data-sharing services that support operators' compliance and analytics while prioritising player safety. Neosurf Compliance Handshake (NCH), set to be unveiled at the upcoming SBC Lisbon and G2E Vegas and exhibitions, has three key features:
KYC Handshake: A cornerstone of NCH, this real-time player data sharing tool supports responsible gaming and compliance through a two-tier API system for verifying player credentials.
Bespoke Reporting: Neosurf's Decision Science team offers custom insights on transactional and behavioural data, empowering operators to make informed decisions.
Responsible Gaming and Affordability Checks: NCH provides access to self-imposed gambling limits and, through a new partnership with Do-Trust, enables real-time affordability checks, adding crucial layers of player protection.
"Much like a tech handshake enables data transfer via signal exchange, while in the sports world it symbolises trust and respect, NCH ensures seamless sharing of data on Neosurf transactions and user behaviour," says Neosurf Global CEO, Andrea McGeachin. "Tis enables operators to track player behaviour, monitor spending, and ensure AML compliance. We're taking responsibility as a payments company in this industry, both to support operators with shared data
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for fighting financial crime and to implement our own measures for safer and responsible gaming."
Why It Matters for Operators
NCH is a powerful tool for ensuring full traceability and security of cash-to-digital transactions, challenging the misconception that cash payments are high-risk and untraceable. By integrating NCH, operators can confidently meet compliance requirements across multiple jurisdictions while offering players a safe and seamless gaming experience. Neosurf's commitment to building strong relationships with regulators in key markets like the US, Canada, and the Netherlands ensures that the NCH solution aligns with local regulations, offering peace of mind for operators.
Industry-Wide Call to Action
Neosurf's proactive approach sets a new standard for the industry, and they're calling on others to follow suit. "We believe all payments companies can achieve greater support for players and operators within this industry," McGeachin emphasises. "We advocate for all payment companies to join us in this initiative. It's about contributing to sustainable business growth whilst ensuring player safety."
Visit Neosurf at SBC Lisbon and G2E Vegas to learn how the Compliance Handshake can support your business and contribute to a safer, more responsible gaming environment.
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