Reports SWEDEN MARKET - ONLINE
In 1999, Swedish parliament passed a law permitting casinos that gave Svenska Spel, via its Casino Cosmopol subsidiary, permission to operate four casinos.
In 2002, changes to the Lottery Act enabled Svenska Spel to embrace digital platforms with instant scratchcards games and bingo online, whilst ATG could also offer its services online.
By 2008, proposals were made for adapting regulations including the idea of a licence model. Te monopoly situation has long been a bone of contention for private operators, but their attempts to enter the market have been largely unsuccessful.
When online gambling arrived on the scene it became clear that there was no realistic way of preventing offshore online betting companies from targeting Swedes, and as such it became harder for Svenska Spel to control player’s gambling activities.
A surge in overseas online gambling sites forced the government to comprehend that the monopoly was no longer working in this field, whilst the EC also stepped in requesting that Sweden open up its betting market. A report was presented in March 2017 and a new licence system was introduced on January 1, 2019 with the new Gambling Act SFS 2018:1138.
Te change has been dramatic. In 2018, the proportion of the online betting and gaming onshore market accounted for just 36 per cent, a figure that rose to 87 per cent in 2019 after re- regulation. Sports betting grew from 25 per cent onshore in 2018 to 85 per cent in 2019 and commercial online sports betting went from 100 per cent offshore in 2018 to around 81 per cent onshore in 2019.
Until this point the annual average turnover for the Swedish gambling market was around SEK17bn, whilst the unregulated market saw a turnover of between SEK4bn and SEK6bn. Total sales from gambling in 2019 amounted to SEK24.8bn, an increase of SEK1.8bn from the previous year.
At the end of 2020, the Swedish market was made up of 100 companies with active Swedish gaming licences of which there were 72 operating online gambling and betting; 25 operating land-based commercial games (slots, casino gaming or card games); two onboard ship licences (Bell Casino and PAF) and two state game licences (Svenska Spel and Casino Cosmopol). Svenska Spel, Sport Casino and ATG account for half the online and betting market.
Te new Gambling Act gives the state continued control over the three land-based casinos, the large lotteries and slots outside of casinos (via Svenska Spel), but the online sports betting market, online casinos, online bingo and other products such as virtual sports are now open to
P134 NEWSWIRE / INTERACTIVE / MARKET DATA
Te change has been dramatic. In 2018 the proportion of the online betting and gaming onshore market accounted for just 36 per cent increasing to 87 per cent in 2019 after re-regulation. Sports betting grew from 25 per cent onshore in 2018 to 85 per cent in 2019 and commercial online sports betting went from 100 per cent offshore in 2018 to around 81 per cent onshore in 2019.
those who are given a licence. It also saw the gambling authority receive a new name, Spelinspektionen.
Te Swedish market is divided into three sections: betting and commercial online gaming (open competitive market); number games and lottery (state owned Svenska Spel or non-profit organisations) and land-based casinos and Vegas VLTs (state-owned Casino Cosmopol and Svenska Spel).
Basically, all gaming companies are now covered by the same regulations and same supervision. Te new gambling law SFS 2018:1138 includes the following points:
l
Tax rate of 18 per cent for commercial gaming companies.
l l
A zero per cent tax rate will continue for non- profit gambling activities.
l Licensing fees include:
1. Licence for Commercial online games and licence for betting both SEK400,000 each or SEK700,000 combined licence. Renewal fee is SEK300,000.
2. Public lottery licences depending on prizes range from SEK5,000 to SEK150,000.
3. Licence for bingo is SEK5,000. 4. Horse betting licence is SEK3,600. 5. Licence per slot SEK2,800.
6. Casino licence fee is SEK70,000. l
Age limit is set at 18+ to play online and 20+ for landbased casinos.
Tere are six different licensing options available to include:
1. Licence for state monopoly which includes landbased casinos, slots and some lotteries.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182 |
Page 183 |
Page 184 |
Page 185 |
Page 186 |
Page 187 |
Page 188 |
Page 189 |
Page 190 |
Page 191 |
Page 192 |
Page 193 |
Page 194 |
Page 195 |
Page 196 |
Page 197 |
Page 198 |
Page 199 |
Page 200 |
Page 201 |
Page 202 |
Page 203 |
Page 204 |
Page 205 |
Page 206 |
Page 207 |
Page 208 |
Page 209 |
Page 210 |
Page 211 |
Page 212 |
Page 213 |
Page 214 |
Page 215 |
Page 216 |
Page 217 |
Page 218 |
Page 219 |
Page 220 |
Page 221 |
Page 222 |
Page 223 |
Page 224 |
Page 225 |
Page 226 |
Page 227 |
Page 228 |
Page 229 |
Page 230 |
Page 231 |
Page 232 |
Page 233 |
Page 234 |
Page 235 |
Page 236 |
Page 237 |
Page 238 |
Page 239 |
Page 240 |
Page 241 |
Page 242 |
Page 243 |
Page 244 |
Page 245 |
Page 246 |
Page 247 |
Page 248 |
Page 249 |
Page 250 |
Page 251 |
Page 252 |
Page 253 |
Page 254 |
Page 255 |
Page 256 |
Page 257 |
Page 258 |
Page 259 |
Page 260 |
Page 261 |
Page 262
