COLOURS | MATERIALS
of coloured material,” says Anne Hippert, General Manager, Colorant Chromatics at Avient. “Avient is well-known for its specialised colour solutions, respecting the customers’ final application require- ments, and BASF is well-known for its excellent Ultrason quality and broad material competency. Together, we are committed to bringing innovative PAES to the market, meeting colour challenges across multiple industries, including the household and food industry, where we see the use of Ultrason as a perfect fit for our customers’ sustain- ability efforts.” Avient and BASF have a long history of collabo-
EPRW Issue 11 已转曲.pdf 1 2023/11/28 10:09:50
ration in the field of PAES. Through this next stage of cooperation, the companies say they can more readily meet demand for various-sized orders with short lead times and retain the capability to serve different industries. The coloured grades will be formulated and sold by Avient as Colorant Chro- matics made with Ultrason by BASF. Avient has also further developed its ColorNow digital service, which helps address differences between the optical properties of moulded parts and electronic displays, and why colours in moulded parts often have a more diverse range.
Left: Avient’s customer- focused ColorNow digital service
Since first being introduced as InstaColr in 2019, the ColorNow service has seen continual improve- ment with the addition of new features and increased functionality to leverage its digital potential and streamline the colour design process via a mobile app and a web interface. “Digitalisation is changing and improving
traditional business models, opening up enormous potential for innovation in our industry,” says
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