PHOTO: RSPE
PHOTO: MOSHE ZUSMAN
INTERVIEW ▶▶▶ Ryan Bennett
“Driving sustainability through transparency”
How to create a common language, common metrics and common indicators throughout the entire value chain in a way that builds trust and consensus across the different stakeholder groups: that was the challenge committed to by the US Roundtable for Sustainable Poultry & Eggs (RSPE). Executive director Ryan Bennett comments on the creation of a first-ever full supply chain sustainability reporting framework.
BY FABIAN BROCKÖTTER “W
ithin our industry and beyond, sustaina- bility is a top priority. However, at the same time it is a topic which so complex that it is hard to fully comprehend, let
alone find common ground to move forward. As a result a lot of people are operating in a vacuum in terms of the conversations that they’ve having across the value chain. This made us realise
that there is a really big opportunity here to talk about sustaina- bility in a way that breaks open the discussion and allows peo- ple to recognise that sustainability is complex. But you need common ground and that’s why we set out to develop our framework. We’ve built the one thing everyone needs but no- body has yet. With the US-RSPE framework metrics, organisa- tions will be able to provide transparent reporting on their sus- tainability and build plans to improve. We developed it for the full US supply chains for chicken, turkey and eggs, from produc- er to final customer. This assessment will enable the entire value chain to communicate better with its stakeholders about the overall sustainability of US poultry and create a clearer picture of how these products are produced. “The framework has moved from ideation which began in early 2019, to practical application. Three full US supply chain pilots (broilers, eggs and turkeys) have been completed with input from leading companies, including Butterball, Cal-Maine Foods, Cargill, Darling Ingredients, Herbruck’s Poultry Ranch, Iowa Tur- key Federation, Kreher’s Family Farms, McDonald’s Corporation, Peco Foods, Sanderson Farms, Tyson Foods and West Liberty Foods. The pilot companies tested the framework’s metrics to ensure they were effective and implementable ahead of the anticipated full launch to the industry early next year.”
Three full US supply chain pilots (broilers, eggs and turkeys) have been completed with input from leading companies.
6 ▶ POULTRY WORLD | No. 4, 2021
Reporting structure “There are several sustainability assessment resources available but the poultry sector needed a reporting structure that tackled
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