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LEADER ▶▶▶


n 2019, we at Future Farming will look for the most innovative farmers on the planet. Why would we do that? Be- cause our experience shows that the personal stories appeal much more to the imagination and fit in with the practice. It’s always better to hear and see directly from a farmer about what – with a focus on precision farming – is working really well on a farm, and what is not. This gives much more insight than listening to manufacturers and suppliers, who always claim to have the best systems, machines and tractors. But what is an innovative farmer? It means an arable farmer, fruit grower or vegetable grower who looks ahead. It’s the small group of farmers who go with their feelings, without knowing in advance what it will bring. These are the farmers who want to understand and embrace the harvest-, field- and satellite data that has become available. They do not quit and step back if there is no direct result. The farmers are the ones who make a lot of mistakes and then learn from them. Are these big farmers? No, not necessarily. Size does not matter, cleverness does. These are the fore- runners that the rest can learn from – worldwide. Do you know such a forerunner? Let us know.


I COLOPHON


Future Farming is published by Misset Uitgeverij B.V. www.misset.com/international


ISSN: 2514-6688 Copyright © 2019. All rights reserved


Frequency: 4x per year, Circulation: 21,000 Managing director: Cor Jan Willig Media file available on request; Tel: +31 314 34 99 68, salesint@proagrica.com


Sub editors: Sunita van Es-Sahota, Zana van Dijk Web content co-ordinator: Allison Winstanley Design: Lex Aalders, Paulus Maessen DTP: Imago Mediabuilders Traffic manager: Karin Benning Production co-ordinator: John van Hummel Marketing manager: Annet ten Pas Subscriptions: www.futurefarming.com/subscribe Or contact our Customer Service on Tel: +31 314 35 83 59 or


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Cheques payable to: Misset Uitgeverij B.V. Address: Misset Uitgeverij B.V. PO Box 4, 7000 BA Doetinchem, the Netherlands Tel: +31 314 34 91 04 Disclaimer: The publisher and authors declare that they have compiled this document carefully and to the best


of their knowledge. However no warranty or representation is made to the accuracy or completeness of the information contained in this document. The publisher and authors assume no liability whatsoever for any damage resulting from the use of this document or its contents. Privacy: Misset Uitgeverij B.V., publisher of Future Farming collects data on subscribers to this magazine and when you contact our organisation. These data may be used for direct marketing purposes for Misset Uitgeverij B.V., its ventures and carefully screened companies. You can block your data for use in direct marketing by writing to MIsset Uitgeverij B.V., attn Address Processing, PO Box 4, 7000 BA Doetinchem, the Netherlands, or by e-mail to adresregistratie@proagrica. com


Bas van Hattum, editor Future Farming email: bas.van.hattum@proagrica.com The hunt for innovative farmers


Hugo Claver Online Editor


hugo.claver@proagrica.com +31 314 34 96 81


Martijn Knuivers Contributing Editor


martijn.knuivers@proagrica.com +31 314 34 94 49


Geert Hekkert Contributing Editor


geert.hekkert@proagrica.com +31 314 34 94 46


Leo Tholhuijsen Contributing Editor


leo.tholhuijsen@proagrica.com +31 314 34 94 36


Richard Allison Contributing Editor


richard.allison@rbi.co.uk +44 20 86 52 49 34


Rene Koerhuis Future Farming Specialist


rene.koerhuis@proagrica.com +31 6 28 45 19 71


Frits Huiden Contributing Editor


frits.huiden@proagrica.com +31 314 34 94 57


Bob Karsten Contributing Editor


bob.karsten@proagrica.com +31 6 22 31 56 42


Oliver Mark Contributing Editor


oliver.mark@rbi.co.uk +44 20 86 52 49 51


Amber Kamermans - van Remmen Sales manager


amber.kamermans@proagrica.com +31 314 34 91 71


Dhierinder Ramcharan


Key account manager South America, Africa, Middle East,


Northern & Eastern Europe


dhierinder.ramcharan@proagrica.com +31 314 34 95 51


▶ FUTURE FARMING | 22 February 2019


Joey Wensink


Account manager Australia, New Zealand & Future Farming joey.wensink@proagrica.com +31 314 34 91 48


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