Profile
Laura Herschleb is a former member of the Badger Dairy Club, where she spent five years as the Dairy Cattle Show Manager in the late 2000s, returning to the team in 2018 as the Marketing Manager. Herschleb has held roles with Alltech and Compeer Financial.
What are your thoughts on dairy’s role in feeding the glob- al population in the years to come? I feel the sky is the limit in terms of dairy’s role in feeding the growing global population. Given the ever-growing number of dairy products available around the world, dairy is a natural health choice to meet protein, calcium and an array of other nutri- ent needs. The constant evolution and launch of new dairy prod- ucts onto global grocery shelves is exciting and something everyone involved in the dairy industry should be very proud of.
Can you tell us about some of the challenges you expect? Dairy production infrastructure is certainly a limiting factor in some parts of the world. In addition, the cost to transport prod- ucts remains high; in some cases, it is cost prohibitive. The dairy industry features some of the most intelligent minds in the world; I believe in their work and the constant evolution that will continue to meet the needs of a growing global population.
What trends in the current US dairy sector do you think will shape or impact Expo in the future? This year marks the 55th World Dairy Expo. To achieve such a storied past, the event has needed to continually evolve to stay
in step with the global dairy industry. The trends of today sur- rounding technology, labour, feed costs, infrastructure and sus- tainability will certainly have an impact, but World Dairy Expo also has the power to influence those trends as global leaders meet in Madison to create solutions to challenges and lean into opportunities.
For those attending Expo for the first time, what is it about the event, besides the scale, that makes it so special? In my mind, World Dairy Expo is like the Super Bowl of the dairy industry. Absolutely, the scale makes it impressive; but it’s the combination of the globe’s leading dairy companies and the top industry experts from around the world alongside North Ameri- ca’s best dairy cattle that make it truly unique. There is no other event that gathers as many people from around the globe with such a deep passion for dairy. Coming to Madison every autumn for the Expo is like coming home for a family reunion; it’s so special, energising and invigorating.
* The app can be downloaded from the App Store or Google Play by searching “World Dairy Expo”. World Dairy Expo will take place 2–7 October 2022 in Madison, Wisconsin, United States.
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