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They do a great job of promoting our department at the district level. They


help us tell our story, so other people do not tell it for us.


Todd Livesay of Franklin Township Community School Corp. in Indiana, on the benefits of working with the communications department


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transportation for Fountain-Fort Carson School District in nearby Colora- do Springs. The trio reinforced the significance of interacting with the district’s media team, as it can help transportation professionals communicate with outside media more efficiently. Additionally, public affairs profes- sionals can help craft a message before it becomes a press release, before the information is disclosed to the local news media, or even prior to a “surprise” occurring at school, on a route or elsewhere. At Franklin Township, Livesay said transportation works closely with the school district’s chief communications officer and public relations officer and their team. “They do a great job of promoting our department at the district level,” he said. “They help us tell our story, so other people do not tell it for us.” 


Top 3 Ways Transportation Departments Share Positive News


1. Regular notifications to district administration 2. Social media posts 3. Contact local media (Out of 66 responses to a recent STN magazine reader survey.)


52 School Transportation News • OCTOBER 2024


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