With the launch of Routefinder PLUS in April 2020,
Transfinder provided a solution for anyone to work from home using a browser. Routefinder PLUS helps cus- tomers consolidate trips amid the driver shortage or on a particular day when many drivers call in sick. Other technologies were used to pick the best spot to park buses that provided Wi-Fi access for remote learners without internet connections at home. For customers who want to go somewhere, technol-
ogy providers still have more applications for satisfying micro moments. Transfinder’s driver application, called Wayfinder, grew
in popularity as schools needed to quickly assign drivers to a route, take attendance and for contact tracing. Districts also used Transfinder routing applications for delivering food to families when schools were closed or remote. Tyler Technologies also provided customers with sim-
ilar support through its Auto-Route feature to build runs for students returning to schools. Its routing software also helped develop meal deliveries to families. And a custom
reporting function allowed transportation departments to track anyone not meeting current mask requirements. TripSpark, a hardware and software integrator divi-
sion of Trapeze Group, works through multi-channels to serve customers wherever they want to meet. Its customer service strategy has been listening to better understand their needs. The company used customer surveys to detect situations where its transportation software could be used for challenges, such as social distance seating charts or route balancing when there were limited bus seats. Additionally, TripSpark reduced its response time for assisting customer by increasing customer support staff during the pandemic. “Until now, there hasn’t been a playbook created to
accommodate all the changes in how school trans- portation departments have had to pivot to meet the changing requirements to transport students,” said Rich Papa, general manager at TripSpark. “Our strategy will continue to be getting close to our customers.” ●
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