The New Transportation Director’s Playbook Transparency Turns the Curve on Department Reputation Even when under fire, maintaining transparency with school district leadership and board members builds trust over time. After years of 90-minute board meetings, consistent transparency from Keba Baldwin of Prince Georges County Public Schools in Maryland eventually led to compliments about reduced complaints. Success is measured by what stakeholders don’t hear about: Fewer calls and


emails means you’re winning.


Keynote: All About Them — Why Relentless Relevance Wins


Focus on Who You Serve, Not What You Do The student transportation industry already demonstrates a breakthrough mindset: Identifying with doing service rather than providing a service. Most industries talk about their capabilities and features. Hall of Fame keynote speaker and brand expert Bruce Turkel said the most successful organizations talk about the transformation they create for the people they serve: Oopportunity, confidence and peace of mind.


Lunch & Learn with Transfinder Top Transportation Teams A Simple Mission Creates Powerful


Team Unification Regardless of an organization’s size, consistently communicating a clear, simple mission—safely transporting students to and from school—creates unity and eliminates unnecessary complexity. This year’s six winning school districts agreed that ending every message with this reminder reinforces


shared purpose.


Opening Registration Welcome + Poolside Reception Sponsored by


Transportation Director Summit


“Great Gatsby” Welcome Party Sponsored by


SUMMIT ®


Bus Technology & Green Bus Summit Ride & Drive + Live Technology Demonstrations


Title Sponsor ™


“Wonderland of Ideas” Tradeshow + Networking Reception


Day 2 of STN EXPO Trade Show


www.stnonline.com 17


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