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Nov/Dec, 2022
Gen3 Leverages Expert Team for Consistent Growth
By Andy Naisbitt, CEO, Gen3
ment equipment used to predict reliability and maintain quality in the production of electronic circuits. It consists of a team of experts offering not only equip- ment and test services, but also full customer training and con- sultancy services in specialist ar- eas.
G Due to its efforts in helping
to develop new industry stan- dards for more than 20 years, re- quirements for its equipment and test instruments are grow- ing rapidly. In 2016, Gen3’s ex- port business was approximately 50%. By 2019, it had grown to nearly 80%. During the pandem- ic, the company hit almost 90% export until UK markets re- opened. Currently the company is
undertaking a large R&D pro- gram with investment going into every product. Over the next two
en3 is a specialist British manufacturer and distrib- utor of test and measure-
to five years, the company ex- pects to grow. As it enters 2023, the company has seen five years of consistent growth, including in 2020. Gen3 manufactures equip- ment to test the reliability of
(SIR) testing and cathodic anodic filament (CAF) testing with its AutoSIR and AutoCAF equip- ment, ionic contamination test- ing with its CM Contaminome- ters, and solderability testing with its MUST.
Family Business Gen3 is named after three
generations of Naisbitts. My grandfather started the business in 1969 and then Concoat was formed in 1979. Gen3 was formed after selling Concoat to Humiseal in 2005. The business was started in my grandfather’s garden shed and has grown into a factory and office unit in Farn- borough, UK, with 21 employees and more than 40 distributors worldwide. This makes the company’s
reach much larger, with no geo- graphical barriers. Internation- ally accessible, the company is proud to be one of the few that exports into China. Working in a family busi-
AutoSIR2+ surface insulation resistance tester.
electronics. The company focuses on surface insulation resistance
It also manufactures confor-
mal coating equipment, such as dip coaters, spray booths, UV booths, and Gensonic stencil cleaning equipment. The company has a strong
distribution network in the UK, offering Nordson selective sol- dering equipment, MB Tech cleaning equipment, Finetech advanced rework and micro as- sembly systems, and MEK AOI equipment.
ness has many benefits, but the most important one is flexibility. This allows Gen3 to respond quickly to any number of scenar- ios that come up, either in a day- to-day situation or when looking at “big picture” questions. It also enables great relationships with staff members, some of whom have been working for the com- pany for more than 20 years. Being around for so long,
however, brings its own set of challenges. The company has nu- merous internal “legacy” struc- tures that must be updated. The company is currently overhaul-
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