SUPPLEMENT


disruption. As global supply chains continue to get shocked by geopolitical conflicts,


labour strikes, and climate change, real-


time visibility and digital agility are making reaction times to these kinds of events faster than ever.


So what’s slowing us down? Despite the momentum, the road to full digital adoption remains uneven. A recent Forbes article noted that while Europe leads in adoption, only 56% of US logistics firms and 53% in Asia report having “advanced digital capabilities.” Part of the challenge is fragmentation. With dozens of


stakeholders involved in even a simple shipment, each using different systems and processes, interoperability is a giant hurdle. There’s also still a need for greater industry momentum. Many


carriers and forwarders are hesitant to embrace new platforms, fearing high switching costs, vendor with their existing tools.


lock-in or poor integration


The Freightos team sees this as an opportunity, not a roadblock.


“We’re not here to force a new system on the industry,” Triay said. “Our goal is to make it easier for companies to integrate digital tools into what


they already do, whether interfaces, or white-label solutions.”


Digital no longer optional As the second half of the decade commences, digital transformation in airfreight is no longer a competitive edge, it is fast becoming the industry standard. The companies that embrace this shift stand to gain not only in efficiency but in resilience and customer satisfaction. Platforms


like Freightos are proving that that’s through APIs,


“Artificial intelligence


and automation are becoming


transparency,


automation, and ease of use don’t have to come at the cost of industry know-how. As Triay summed it up best: “We’re not here to disrupt the industry. We’re here to help it move forward faster, smarter, and a lot more transparently.”


standard tools in the logistics industry’s toolkit.”


7


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20