SUPPLEMENT


ACW: How is technology playing a role in your service offerings, and what digital innovations are you investing in to enhance efficiency and customer experience? Global: Technology is playing an increasingly central role in Global GSA Group’s service offerings, as we continue to invest in tools that enhance both efficiency and the customer experience. We are implementing AI and automation to improve forecasting accuracy and streamline operational


flows, allowing us to respond more


quickly and effectively to market shifts. Our investment in business intelligence tools is helping optimise cargo capacity and revenue management, delivering smarter, data-driven decision-making for our airline partners. Through collaborations with platforms like CargoTech, we’re also increasing transparency and giving customers greater control over their shipments. While digital innovation is accelerating our capabilities, we remain committed to keeping strong human relationships at the heart of everything we do.


ACW: Have you faced any challenges in hiring and retaining talent within your global offices, particularly in specialised airfreight roles? Global: Hiring and retaining talent - especially in specialised airfreight roles - has become an ongoing challenge across the industry, and it’s something Global GSA Group takes seriously. In a highly competitive labour market, talent retention is a clear priority. Specialised roles demand not only industry-specific skills but also continuous training to keep pace with evolving standards and technologies. That’s why we invest heavily in internal development programmes, ensuring our teams are well-prepared and equipped to deliver at the highest level. Our strong company culture, combined with global career opportunities, plays a key role in reducing turnover and keeping our people engaged, motivated and aligned with our long-term vision.


ACW: With workforce shortages affecting logistics worldwide, how is Global GSA Group ensuring it attracts and retains skilled professionals? Global: In response to global workforce shortages impacting logistics, Global GSA Group is taking proactive steps to attract and retain skilled professionals across its network. We offer extensive internal training programmes at both our headquarters and regional offices to ensure new staff are fully equipped from day one. With a library of over 50 online courses covering airfreight


systems, knowledge, tools continuous and learning


industry-specific is


embedded


into our culture. We place a strong emphasis on customer service excellence, backed by targeted skills development and hands-on experience. Just as importantly, we invest in long-term career development, ethics and employee empowerment - creating an environment where talent can grow, thrive and contribute meaningfully to the company’s mission.


ACW: Are there any regulatory or operational


challenges that you


believe GSAs will need to navigate more carefully in the near future? Global: Looking ahead, GSAs will need to navigate an increasingly complex regulatory and operational


landscape with greater precision.


Compliance and security standards are evolving rapidly, placing added pressure on all stakeholders to stay current and fully aligned. There’s also a growing demand from partners for and accurate,


transparency real-time reporting - making data


integrity and communication more critical than ever. Operational efficiency and sustainability are rising to the top of the regulatory agenda, requiring GSAs to not only streamline processes but also demonstrate measurable environmental responsibility. At Global GSA Group, we recognise that aligning with international laws, anti-bribery regulations and fair competition practices isn’t just a requirement - it’s a fundamental part of earning and maintaining trust in every market we serve.


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