ADVERTISING & PR
SPONSORED BY: CERIS BURNS INTERNATIONAL
Celebrating connections and crowning achievements
Managing Director, Ceris Burns, emphasises the importance of making authentic and emotional connections and explains how PR and marketing agency, Ceris Burns International, can share your inspiring true stories.
This year is the Queen’s Platinum Jubilee, marking 70 years of the monarch’s reign and communities are invited to join together to celebrate connections. A host of activities are planned, including street parties, a Platinum Pudding competition, a green canopy of tree planting, exhibitions and much more. It’s also a time to reflect on achievements and highlight the Sovereign’s role as part of
our national identity.
The cleaning sector is well aware of the importance of making meaningful connections. Dealing with multiple projects, juggling new and existing business, and managing constantly evolving relationships with contacts is all part of a day’s work. The industry is also going through a period of significant development, gaining widespread recognition for its vital role amidst the global pandemic.
So how can the industry ensure it continues to resonate with the public and strengthen connections? We outline five formulas for success:
1. Be authentic In an increasingly competitive market, your personality needs to shine. Keep content exciting and impactful. The people you want to influence, buy on trust and relationships. Think about the brand message you want to convey, who your audience is, what content is valuable to them and how they want to receive it.
2. Embrace digital To join in on the Platinum Jubilee conversation, people are being encouraged to share their events, activities, and creativity across social networks, using the hashtags #PlatinumJubilee and #HM70.
During the pandemic, the cleaning sector has had to take a digital-first approach, to keep in regular contact with colleagues, existing and potential customers, suppliers, and to maintain brand awareness. This growth in digital is set to continue.
Optimising your website and content for search engines will improve the ranking of your site, helping you reach people interested in what you have to offer.
Videos and podcasts are compelling ways for people to find out more about you, and we’ve supported a number of our clients, including the National Carpet Cleaning Association (NCCA) and Denis Rawlins with a series of ‘talking head’ videos, sharing best practice advice. Digital can help businesses to market themselves in more unusual and captivating ways. For instance, drone footage can help show the size and scale of large and complex operations.
3. Meet and greet Face-to-face events are a key feature of the Platinum Jubilee celebrations. We all know that clients buy smart strategy and great work founded on logical insight, but they also buy into people. Networking at industry events helps make connections and provides fresh insights.
4. Award winning activity The Platinum Jubilee incorporates a number of crowning achievements including The Queen’s Platinum Jubilee Emblem Competition, as well as showcasing UK towns competing for city status. Awards are a great way to celebrate success and raise your profile. We’re proud to help clients write winning entries and we are also delighted to support and sponsor industry events, including this year’s European Cleaning and Hygiene Awards.
5. Destination international Today’s business is increasingly global in scope and with the right advisers at your side, if you’re targeting international markets, it’s not as daunting or complicated as it may seem. Your website, and any digital activity you are undertaking, means your company is visible for the world to see. So why not make the most of this and raise your profile to relevant audiences through an international PR campaign?
Time to shine It’s more important than ever to strengthen our connections and celebrate our crowning achievements. At Ceris Burns International, we are experts at building a company’s reputation and sharing stories that can genuinely inspire through multiple channels, from digital and social media to traditional print media.
If you would like support showcasing your achievements, please contact the team at Ceris Burns International on +44 (0) 330 004 0844, email
info@cbipr.com, or visit the website below.
www.cbipr.com
http://www.cbipr.com/sectors/ 24 | TOMORROW’S CLEANING PRODUCTS & SERVICES GUIDE 2022 (
https://www.dcsint.co.uk/dcs-fly-through-tour)
twitter.com/TomoCleaning
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