WHAT’S NEW?


INSTARMAC LAUNCHES


ULTRATILEFIX Instarmac are delighted to announce the launch of their new and improved tiling brand – UltraTileFix.


UltraTileFix will merge the best and most popular qualities of Instarmac’s UltraTile and Granfix brands, to provide you with premium products for all project types, backed up with outstanding service and experience.


This first-class tiling range will have clear and strong branding, comprehensive product ranges and straightforward product selection – all supported by a high-profile marketing campaign.


As part of the branding change, Instarmac have invested £300,000 in a new plastic bag packaging machine for their well-known grouts. This new-look packaging is not only extremely striking but is retail friendly and keeps the product fresher for longer. UltraTileFix are the only UK manufacturer to have this machinery installed and are delighted to be the first to bring this innovative new packaging to their devoted customer base.


Each product features a handy product selection table, which makes choosing the perfect product swift and easy, and the quick reference symbols on the front of each bag ensure you know the product capabilities exactly.


What’s more, many of their products have undergone thorough testing and have been enhanced to improve technical performance and user satisfaction. In addition, every product in the UltraTileFix range boasts a lifetime guarantee – giving you complete confidence that UltraTileFix products are designed to last.


Aside from the fantastic product enhancements, UltraTileFix pride themselves on the outstanding service package they offer. You


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TILE CARE MADE EASY WITH NEW


FILA KIT CERAMICA FILA’s new KIT CERAMICA provides a complete maintenance solution for ceramic and porcelain tiles.


Contained within a sturdy recyclable carry box, the kit includes three treatments for cleaning after laying, grout stain protection and ongoing maintenance. It provides an ideal ‘leave behind’ for new installations and for sale in retail environments. Special kit promotions will run during the spring and summer, including discounts, a complimentary point-of-sale podium and voucher incentive programme.


KIT CERAMICA contains three best-selling FILA solutions - DETERDEK, FUGAPROOF – in a new pump-spray format - and FILACLEANER. Designed for the initial ‘builder’s clean’, DETERDEK is a safe, concentrated acid cleaner that removes grout and polymer residues. It has a buffered acid solution, so it doesn’t release fumes


will benefit from an extensive product brochure which includes useful installation guides, colour references and product information, POS to promote the range to your customers, plus attractive grout stands, grout packs, banners, window stickers and posters.


In addition to this fantastic marketing support, you will continue to benefit from their technical expertise, the Site Support Team


or erode joints and metal profiles like traditional muriatic acid.


After the initial clean, and once tiles have been rinsed, FUGAPROOF is applied to joints to sanitise the grout and protect it from water and stains. The VOC-free, water-based treatment is odourless, quick-drying and it doesn’t affect grout colour. Its new spray applicator also quickly and accurately pumps the protector onto the grout line, without atomizing particles and contaminating the air. As well as safe-guarding the tiles’ aesthetic, FUGAPROOF also makes ongoing maintenance easier and has GEV and ECIPLUS environmental certification.


The third kit product, FILACLEANER is a concentrated, pH-neutral detergent suitable for manual cleaning and for use with scrubber-dryer machines. At a daily maintenance dilution of 1:200, no rinsing is necessary and it leaves no residue. It can also be used at a lower dilution for deep cleaning of all surfaces.


www.filasolutions.com


and award-winning delivery service, website and product planner app.


The UltraTileFix sales team will be visiting every customer over the coming months to further explain all of these features and to furnish them with their marketing support items. To request an appointment with a member of the UltraTileFix team, please email ultratilefix@instarmac.co.uk.


www.instarmac.co.uk www.tomorrowstileandstone.co.uk


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