NEWS
ANSELL PROVES A PERFECT FIT FOR EDD CHINA'S WORKSHOP DIARIES
Ansell, a specialist in protection solutions, has announced its latest collaboration with British mechanic and motor specialist, Edd China. Ansell is becoming the official Personal Protection Equipment (PPE) Partner for Workshop Diaries - his new YouTube series.
The content of Workshop Diaries covers a broad range of workshop mechanical operations, with Ansell PPE present on screen throughout.
A natural choice for Ansell
As the first major presenter and automotive personality championing the use of PPE in the automotive workshop, Edd China is a natural choice for Ansell. His growing popularity is based on Wheeler Dealers, in addition to appearances on other popular automotive shows, including: Top Gear, Auto Trader, and Scrapheap Challenge.
This new collaboration with Workshop Diaries offers an opportunity to target increased brand recognition for Ansell’s automotive aftermarket protection solutions and follows Ansell’s previous highly successful partnership with Edd in support of MICROFLEX 93- 260RP gloves.
Global glove appeal Edd’s trademark use of orange gloves, which is a key
part of his personal brand character - and the first thing most people associate with him - reinforces with the audience the significance of his choice of Ansell gloves. Starting with a core following in the UK, his expertise has grown to extend across Europe, through the Americas, India and around the world. With thirteen series of Wheeler Dealers over ten years - most recently on the Discovery Channel – Edd China’s strong appeal can be discerned by a global audience exceeding 300m.
A weekly insight into the advantages of the right PPE for the right task
Workshop Diaries’ 50 X 30 minute You Tube episode format focuses on the practical aspects of Edd’s workshop life. The “mechanical virtuoso on the spanners” will be doing a series of tasks on vehicles of all ages, which provides a showcase for the innovative features of Ansell’s market-leading protection solutions.
As each product is featured, AnsellGUARDIAN Partner - Ansell’s glove selection tool, will be promoted and traffic-linked to ‘Buy Now’ online retailers – including Amazon – ensuring viewers/customers get the right glove for the right automotive task. AnsellGUARDIAN Partner will also be included within trade communications, website and product links.
www.ansell.com MSITE JOINS THE INFOBRIC FAMILY
MSite, a UK-based workforce management platform for the construction sector, has joined the Infobric Group.
The combined entity will be able to service the construction industry with a diverse portfolio of technology solutions and across a wide geographic footprint, with offices in Sweden, Norway, Finland and the United Kingdom.
MSite will continue to support its existing UK market, with increased capabilities and new products set to be introduced over the next 12 months.
The market for digital technology in construction is growing significantly, both domestically and internationally, as the sector seeks to drive
improvements in productivity and safety. As digital adoption accelerates in the sector, there is an increasing recognition and expectation that sophisticated workforce management and operational technologies are essential to digital innovation. MSite and Infobrics’ combined knowledge and technology will enable this digital innovation in the construction industry.
twitter.com/TomorrowsHS
Neil Norman, CEO at MSite said: “MSite has trailblazed digital workforce management in the UK Construction space for 20 years, but our ambitions have always been to be a global company. By joining the Infobric family we have that opportunity to expand our reach whilst continuing to be at the forefront of the digital revolution underway in construction. I am incredibly proud and excited to take our team and MSite to the next stage of our journey.”
Dan Friberg, CEO at Infobric added: “We have followed MSite for a long time and are incredibly happy that they are now joining Infobric Group. MSite has made a similar journey in the UK as we have done in the Nordics and has built an impressive customer base with large, international customers in the construction industry.”
www.msite.com
https://infobric.co.uk/construction/en
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