HR FOCUS
MEETING THE MILLENNIAL CHALLENGE
The modern workforce is changing and C-J Green, Group HR Director at Servest Group urges employers to ensure that they are meeting the needs of their talented employees or risk losing them to those that can.
The US online retailer Zappos would rather pay trainees $2,000 to quit than have them do the job just for the payslip (less than 1% of people actually take the cash). Zappos also offers employees a full-time life coach, encourages them to work remotely at coffee shops, and allows them to do whatever they want to please the customer. These are just a few of the many ways in which Zappos creates an amazing corporate culture, which appeals especially to the millennial generation.
These days, we are faced with a new type of consumer employee whose expectations are fundamentally different. A further challenge is that we are waving goodbye to the days of high unemployment and again facing a battle to recruit and retain talented people.
By 2020, those born from 1980 to 1995 will make up the largest generation in the workforce – and they have high expectations. Meeting the demands of this new millennial generation of consumer employee is a challenge. An emphasis on employer brand and innovation has never been more important.
This new breed of employee is spending more time researching the companies they want to work for. They are choosing an employer in much the same way as they approach their other life choices. They want to understand whether the company
50 | TOMORROW’S FM
culture meets their own personal brand and requirements. It isn’t just about the salary and benefits package anymore, although, that is important too.
“BY 2020, THOSE BORN FROM 1980 TO 1995 WILL MAKE UP THE
LARGEST GENERATION IN THE WORKFORCE.”
Increased flexibility is of paramount importance to this workforce. Thanks to technology, we now operate in an incredibly socially dynamic world, where human connections and interactions are easier than ever before. According to a global generational study by PWC, 64% of millennials are looking for increased flexibility around their working life.
twitter.com/TomorrowsFM
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