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START-UP AQUASWITCH SECURES SEED FUNDING TO BUILD WATER PRICE


COMPARISON WEBSITE AquaSwitch, a new tech start-up, has secured £156,000 of seed funding at a £1m pre-money valuation as part of its plan to deliver much-needed transparency and choice to the non- household water market.


The funding has been raised to build the first fully automated price comparison website that offers a fair, independent view of all business water tariffs available in the market.


AquaSwitch’s Co-founders, Ben Brading and Tom Melhuish, have extensive experience in disruptive tech businesses having worked at Cazoo, uSwitch and Exodus, where they played a significant role in transforming their respective industries to provide greater consumer choice and value.


The English non-household water market deregulated in 2017 with


JANGRO RAMPS UP SUSTAINABILITY WITH NEW


PRODUCT RANGE Jangro launched a brand-new range of cleaning products at The Cleaning Show 2021, helping its customers to make more sustainable purchases and reduce their carbon footprint. The ntrl portfolio comprises 13 products ideal for cleaning surfaces in a variety of environments, from kitchens through to washrooms.


Produced to ISO 9001 and 14001 QMS standards, the ntrl range includes Washroom Cleaner, Toilet Cleaner, Foaming Washroom & Toilet Cleaner, Foam Hand Soap, Alcohol-Free Foam Hand Sanitiser, Multi-Surface Cleaner, Washing Up Liquid, Cleaner & Degreaser, Surface Sanitisers (available with and without fragrance) Organic Descaler, Kitchen Sanitiser, and an All-Surface Cleaner.


All products within the range feature plant-based extracts and are vegan friendly. Their natural formulas are 100% biodegradable, contain zero petrochemicals, and can reduce the


www.tomorrowsfm.com


the aims of bringing greater choice, lower bills and improved service standards to its 1.2 million customers. Four years later, 85% of the market has never switched from their default water retailer.


Sarah McMath, MOSL’s Chief Executive, reflected in a recent industry forum that if you evaluate the water market in terms of the “ability for the customer to choose their retailer and ability for them to save some cash, then the market isn’t working”.


On AquaSwitch’s plans to revolutionise the water market, Brading commented: “The water market is difficult to navigate for business owners; there’s no easy way to find out if you’re paying too much for water or which retailers offer the best alternatives. Since it’s not easy, most do not bother.


product’s carbon footprint by up to 85%.


The ntrl Washroom Cleaner and the ntrl Multi- Surface Cleaner also contain probiotics. Probiotic cleaners are a revolutionary way of cleaning. Rather than killing germs with chemicals, probiotics use beneficial bacteria to colonise surfaces, in effect taking over the area, including deep into hard-to- reach cracks and crevices. This means they can help to reduce the presence of harmful bacteria on surfaces.


All packaging is recycled and recyclable. Since products are packaged into PCR (post-consumer recycled bottles), CO2 emissions are reduced and physical plastic pollution removed. Outer boxes are


“We believe that comparing water tariffs offered by different retailers should be achievable in just a few clicks. We are delighted to have secured investment to make this a reality.”


Angel Investor, Mehul Hirani, participating in the funding round added: “The business water market is worth £3bn per annum and is yet to enjoy the benefits of digital transformation that AquaSwitch will deliver.”


www.aquaswitch.co.uk


made from 100% recycled and FSC certified cardboard.


Joanne Gilliard, CEO at Jangro, commented: “A lot of thought and hard work have gone into creating a collection that is sustainable – from using naturally derived ingredients and probiotics in the formulations, to recycled packaging that can be easily recycled once used.


“Choosing this innovative range will not only help businesses keep their facilities clean and hygienic, but also help to reduce their carbon footprint.”


www.jangro.net/ntrl. TOMORROW’S FM | 09


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