CAFM & IT TECHNOLOGY IN CATERING Peter Moore, CEO of It’s Lolly discusses data protection and forecasting technology in hospitality.
Old technology presents many challenges in being able to accurately forecast food quantities, manage food wastage and bust queues to encourage footfall and increased business. Working with new technology provides functionality such as cloud hosting, guaranteed uptime, support, real-time information, sales reporting, P&L, stock & wastage and allergen printouts pretty much as standard. Below are some ways in which you can use tech innovations to improve relationships and impact your bottom line.
Queue busting cashless Cashless systems are becoming increasingly prevalent in today's busy catering environments. The introduction of contactless has certainly helped with speeding up transaction time and relieving pressure on staff, which ultimately drives improved profitability. However, a recent mandate from VISA, Mastercard and American Express means that all contactless transactions will have to be individually authorised; it will be interesting to see the impact this will have.
Pre-payment We are now seeing the next level of innovation, which is all about pre-payment. Starbucks was one of the first to introduce this. Because these types of app require registration, they are also helping to drive customer loyalty. However, these services come at a price.
When it comes to selecting a digital loyalty and marketing technology platform, then it is important to ensure the selected product is aligned to your customers, and built specifically for the needs of your business.
GDPR General Data Protection (GDPR) is a regulation intended to strengthen and unify data protection for all individuals within the European Union (EU). It aims primarily to give control back to citizens and residents over their personal data and to simplify the regulatory environment.
Organisations of every size are going to be affected by this new legislation. With fines as high as 20m EUR or up to 4% of annual turnover, the time has come to take control.
It’s Lolly recently undertook a survey with the Institute of Hospitality, focusing on aspects of GDPR. The findings included:
• 33% of the hospitality sector is unaware of new legislation
• 73% of those surveyed wouldn't know what to do if customers requested details of the data held about them
• 50% of respondents said they were not aware of how their methods of personal data processing will be impacted under the new regulations
42 | TOMORROW’S FM
• 40% are unsure as to whether their operational data is safely backed up
• 57% are confident in the systems they have in place
The following provides an overview of what companies need to do today:
• Review the types of personal data currently held on file (paper, audio or digital formats)
• Identify lawful grounds for collecting the data • Identify how the data can be kept correct and up-to-date • Identify redundant or erroneous data to cull
• Make a plan as to how ALL of this data is going to be kept secure.
Commenting on the upcoming legislation, Peter Ducker, Chief Executive at the Institute of Hospitality, said: "Getting ready for GDPR is a good opportunity for operators to spring clean their databases. You will be surprised by how much data you hold that is old, out of date or of no benefit to the business at all.”
Legacy technology restrictions The GDPR requirement of reporting a data security breach within 72 hours means that companies are at greater risk if personal data is held on open, unmonitored and unaudited consumer devices such as personal computers and portable mobile devices.
There is a need to be GDPR-ready, and to recognise the issues and restrictions posed by traditional legacy technology; the time has come to evolve.
Getting the technology right within the hospitality environment is vital. However, there are a lot of unknowns and as ever it is all about the timing when it comes to consumer's ability to accepting and adopting new technologies.
www.itslolly.com twitter.com/TomorrowsFM
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